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PeerBasis
Compensation Comparability Determination

Waterfront Education

Executive Director / CEO

EIN 461543808
CA · NTEE M40
FY ending 2022-12-31
June 9, 2026

This analysis benchmarks the total compensation of Julie Coll, Executive Director / CEO ($13,513) against every comparable organization that fit the selection criteria — 26 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 8th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Julie Coll — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

26 organizations qualified on sector, size, and geography 26 within the band form the benchmarked peer set.

Distribution of comparable compensation

$166 total compensation of comparable organizations → $142,922 $13,513
$33,76810th
$43,04225th
$70,881Median
$89,55275th
$103,15390th
$13,513This org · 8th
p10$33,768
p25$43,042
p50$70,881
p75$89,552
p90$103,153
$13,513

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Greenville Area Parkinsons Society SC$271,642 Executive Director $81,000 $91,310 2024
Community Alliance For Teen Safety NH$256,591 Executive Director $38,152 $38,066 2024
The West Central Montana Avalanche MT$253,739 Executive Dir. $71,680 $85,957 2023
Sass Go SC$251,510 President $79,897 $90,066 2024
Arizona Motorcycle Safety And Awareness Foundation AZ$249,733 Executive Director $43,000 $46,006 2023
Bikemore Inc MD$300,750 Executive Director $86,000 $86,878 2024
Tonto Recreation Alliance Inc AZ$246,291 President Executive Director $40,468 $42,054 2024
Volunteer Firemans Association Of Cambria County And Vicinity PA$241,676 President $150 $166 2023
Wyoming-montana Safety Council WY$318,143 Executive Director $78,074 $88,009 2025
Metropolitan Safety Council Of LA$222,087 President, Director $33,963 $40,410 2024
National Center For Urban Operations Inc NY$330,379 Director $55,240 $55,530 2023
National Committee On Uniform Traffic Control Devices AZ$218,831 Executive Secretary $87,750 $91,189 2024
Los Gatos Monte Sereno Safe Routes CA$333,345 Executive Dir. $9,000 $8,181 2025
Kauai Sailing Association HI$214,355 Treasurer $40,275 $40,114 2023
Chautauqua Children's Safety NY$211,744 Executive Di $81,073 $79,161 2024
Safe 2 School CA$344,963 Executive Dir. $86,771 $80,962 2024
Bike Walk Macon Inc GA$203,275 Ececutive Di $54,600 $59,322 2024
Project Childsafe Inc CT$196,137 Assistant Secretary $106,126 $104,748 2025
Tree Care Industry NH$356,090 Past Cfo $29,536 $29,470 2024
The 247 Movement TN$189,904 Executive Di $46,335 $52,627 2024
National Safety Council Ohio Chapter OH$188,834 Executive Director $56,160 $62,617 2025
Missing Kid Alert Dba Gateway For Kids MI$370,048 Director $124,469 $142,922 2023
Minnesota Firearms Association MN$376,589 Executive Director $72,000 $79,145 2023
Thinkfirst Foundation IL$395,152 Executive Director $104,454 $110,963 2024
Arklatex Safety Council Inc LA$395,212 Executive Director $50,000 $61,249 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2022 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default8th
Total compensation (D + F), as reported (no adjustments)8th
Reportable pay only (column D), adjusted15th
All sources (D + E + F), adjusted8th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Julie Coll) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 26 similarly situated organizations (Same NTEE sector (M40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $13,513 is reasonable (approximately the 8th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.