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PeerBasis
Compensation Comparability Determination

The Simple Good

Executive Director / CEO

EIN 464091597
IL · NTEE Z99
FY ending 2024-12-31
June 10, 2026

This analysis benchmarks the total compensation of Priya Shah, Executive Director / CEO ($89,420) against every comparable organization that fit the selection criteria — 220 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 71st percentile of comparable organizationswithin the typical range

Benchmarked executive: Priya Shah — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

220 organizations qualified on sector, size, and geography 220 within the band form the benchmarked peer set.

Distribution of comparable compensation

$328 total compensation of comparable organizations → $487,240 $89,420
$19,33810th
$47,21125th
$69,657Median
$94,22175th
$126,93890th
$89,420This org · 71st
p10$19,338
p25$47,211
p50$69,657
p75$94,221
p90$126,938
$89,420

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to IL cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Hands For Peacemaking Foundation WA$539,392 Executive Director $29,942 $27,268 2024
Rebuilding Together Seattle WA$538,342 Executive Director $92,113 $83,886 2024
Smacna Of Long Island Inc NY$536,002 Executive Director $152,000 $143,837 2023
Neighbor To Neighbor Inc OR$534,429 Executive Director $88,819 $81,737 2025
Nordic Ski Club Of Fairbanks AK$546,039 Board Member $1,485 $1,444 2024
🔒 215 more comparable organizations — included in the purchased report

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to IL cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to IL cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default71st
Total compensation (D + F), as reported (no adjustments)68th
Reportable pay only (column D), adjusted76th
All sources (D + E + F), adjusted60th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Ready-to-adopt board minutes — executive compensation

🔒 The complete minutes language — three numbered resolutions pre-filled with this organization, the 220-organization comparison, the date, and the percentile finding, ready to paste into your minutes — is included in the purchased report.

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Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 10, 2026.