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PeerBasis
Compensation Comparability Determination

Identify Inc

Executive Director / CEO

EIN 464318918
GA · NTEE Q70
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Kristi Carr, Executive Director / CEO ($78,000) against every comparable organization that fit the selection criteria — 27 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 74th percentile of comparable organizationswithin the typical range

Benchmarked executive: Kristi Carr — reported title “DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

27 organizations qualified on sector, size, and geography 27 within the band form the benchmarked peer set.

Distribution of comparable compensation

$6,982 total compensation of comparable organizations → $149,904 $78,000
$15,54610th
$30,41625th
$57,018Median
$77,17875th
$101,74790th
$78,000This org · 74th
p10$15,546
p25$30,416
p50$57,018
p75$77,178
p90$101,747
$78,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to GA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Inhr MI$273,808 Mr $9,555 $9,809 2023
Africa School Assistance Project CO$276,789 Executive Director $90,600 $83,922 2024
Project Suma Inc GA$277,482 Intl Director $36,996 $35,935 2024
Bay Area Anti-trafficking Coalition CA$256,892 President $120,200 $100,265 2024
Smex Usa Inc DC$282,710 Ceo And Vice President Of The Board $22,000 $18,650 2024
South Texas Human Rights Center Inc TX$283,213 Board Treasurer $23,333 $22,547 2024
Friends Of The Congo DC$291,634 Executive Director $8,000 $6,982 2023
Amnistia Internacional-seccion De Puerto Rico Inc PR$238,927 Executive Director $59,600 $57,890 2024
Rescue Pink Inc TX$302,677 President $66,000 $65,660 2023
The 88 Project IL$305,757 Executive Dir $95,413 $93,291 2023
International Tibet Network CA$307,132 Executive Director $48,336 $41,511 2023
Allies Inc IN$227,662 Executive Di $60,830 $63,799 2023
Guatemala Human Rights Commission U S A DC$226,075 Advocacy Director $61,919 $54,039 2023
Cuba Independiente Inc FL$223,167 President $12,000 $10,890 2024
Advocates International Inc VA$218,160 President $108,270 $103,969 2023
If Americans Knew CA$331,563 President $71,108 $61,067 2023
Alight Alliance To Lead Impact In Global CO$333,478 Executive Director $118,421 $109,693 2024
Foundation For Freedom WA$339,971 President $72,000 $62,271 2024
Dark Bali CA$342,650 Executive Dir. $64,618 $53,901 2024
Accessibility Accelerator Inc NY$344,297 Executive Director $64,642 $56,427 2024
Hope Outreach International FL$345,598 Executive Director $38,400 $35,877 2023
Hostage Families Alliance DC$358,534 President $28,334 $24,019 2024
Siamak Pourzand Foundation MD$374,715 Executive Director $80,556 $72,753 2024
Eg Justice DC$379,194 Executive Dir. $93,500 $81,602 2023
Women's Rights Without Frontiers MD$386,272 President $165,982 $149,904 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to GA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to GA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default74th
Total compensation (D + F), as reported (no adjustments)70th
Reportable pay only (column D), adjusted78th
All sources (D + E + F), adjusted74th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Kristi Carr) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 27 similarly situated organizations (Same NTEE sector (Q70), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $78,000 is reasonable (approximately the 74th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.