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PeerBasis
Compensation Comparability Determination

Noble Choices Inc

Executive Director / CEO

EIN 471419858
TX · NTEE F60
FY ending 2023-06-30
June 9, 2026

This analysis benchmarks the total compensation of Eric Tooley, Executive Director / CEO ($186,594) against every comparable organization that fit the selection criteria — 126 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 98th percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Eric Tooley — reported title “PRESIDENT & FOUNDER”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

126 organizations qualified on sector, size, and geography 126 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,297 total compensation of comparable organizations → $240,032 $186,594
$16,24910th
$31,32725th
$52,544Median
$76,62675th
$119,67490th
$186,594This org · 98th
p10$16,249
p25$31,327
p50$52,544
p75$76,626
p90$119,674
$186,594

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to TX cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Consuelo Inc IL$289,604 President $65,500 $64,374 2023
Chinook Horses MT$288,212 Executive Dir. $108,037 $113,081 2024
Cornerstone Center For Counseling CA$287,709 President $49,811 $42,998 2023
Place Of Refuge Inc PA$287,064 Exec Director Interim $44,138 $44,002 2023
Crossings Counseling Center Inc GA$292,455 President $29,070 $28,382 2024
Brunan Inc NJ$293,046 Executive Dir. $50,000 $44,628 2023
The Brian Dagle Foundation Inc CT$293,257 President $30,000 $28,120 2023
Tides Inc PA$280,678 Executive Director $63,162 $61,161 2024
Christian Counseling Center CT$298,452 Executive Director $8,388 $7,862 2023
Seneca Choices For Life Inc GA$280,074 Executive Director $56,038 $56,328 2023
Concho Valley Biblical Counseling Center TX$279,169 Director Of Operations $32,280 $31,354 2024
Mending Hearts Family Services Inc AZ$302,769 President & Ceo $41,768 $39,005 2024
Lexington Christian Counseling SC$276,019 President $85,688 $86,802 2024
Ribbon Of Hope Inc IN$275,691 Executive Director $78,124 $79,998 2024
Three Trails Assessment & Resource WY$275,377 Executive Dir. $41,766 $43,427 2024
Red Bird Ministries Inc LA$274,356 Founder/pres $14,414 $15,411 2024
Achieve Counseling & Wellness AZ$273,313 President Executive Director $69,254 $64,672 2024
Motorcycle Relief Project CO$271,716 President $32,200 $30,866 2023
Heartstrings Counseling Inc CA$308,555 Ceo $90,000 $77,691 2023
New Hope Counseling Services Inc IN$310,014 Pastor Of Operations $85,841 $90,496 2023
Emerge Center For Social And Emotional Learning CA$267,436 Executive Director $37,352 $31,318 2024
Athens Parent Wellbeing Inc GA$267,329 Executive Director $17,500 $17,086 2024
The Bridge Restoration Ministry Napa CA$312,035 Executive Director $60,750 $52,441 2023
Misty Mountain Family Enrichment FL$266,918 Ceo/pres/sec $82,500 $75,255 2024
Gabriel Project Of West Virginia WV$266,558 Executive Director $42,990 $46,533 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to TX cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to TX cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default98th
Total compensation (D + F), as reported (no adjustments)98th
Reportable pay only (column D), adjusted99th
All sources (D + E + F), adjusted98th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Eric Tooley) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 126 similarly situated organizations (Same NTEE sector (F60), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $186,594 is reasonable (approximately the 98th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.