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PeerBasis
Compensation Comparability Determination

United Families Nonprofit Corporation

Executive Director / CEO

EIN 471707610
SD · NTEE P40
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Kelly Peterson, Executive Director / CEO ($28,219) against every comparable organization that fit the selection criteria — 187 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 20th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Kelly Peterson — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

187 organizations qualified on sector, size, and geography 187 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,807 total compensation of comparable organizations → $139,208 $28,219
$17,01210th
$33,01925th
$50,468Median
$66,15475th
$82,14590th
$28,219This org · 20th
p10$17,012
p25$33,019
p50$50,468
p75$66,154
p90$82,145
$28,219

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to SD cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Mid Shore Community Mediation MD$355,111 Executive Di $59,375 $51,783 2023
Grace Beyond Borders Nwi Inc IN$354,953 Executive Director $27,667 $27,217 2023
Village-connect Inc CA$355,988 Executive Dir. $74,250 $59,810 2023
East Gate Ministries VA$352,857 President / Director $97,883 $88,165 2023
First Option Care Inc GA$358,509 Executive Dir. $49,488 $46,419 2023
Angels On Patrol Inc AZ$350,851 Executive Director $73,591 $66,023 2023
Heart Of Grant County OR$360,618 Executive Director $70,000 $57,384 2025
African Girls Hope Foundation Inc GA$348,994 President $32,750 $30,718 2023
James Samaritan LA$348,641 Executive Director $45,000 $44,898 2024
Los Angeles Pregnancy Services Inc CA$362,937 Exec. Direct $78,709 $61,583 2024
Texas Community Counseling TX$347,313 Executive Director $7,318 $6,633 2024
Adoption Solutions Of Arizona AZ$364,339 President $35,500 $31,849 2023
Pregnancy Resource Connection Inc CO$365,381 Executive Dir. $60,000 $52,130 2024
Hilltown Village MA$366,393 Development Director $26,588 $21,649 2024
Nurturepa Inc PA$367,905 Board Member $9,000 $7,923 2025
Lumpkin County Family Connection GA$339,834 Exec Directo $43,607 $38,705 2025
Created With Purpose Of West Texas TX$371,110 Executive Di $24,000 $22,396 2023
Belong VA$371,203 Executive Di $97,648 $85,430 2024
Beyond Pregnancy Care Inc FL$338,985 Executive Director $70,542 $60,046 2024
Kids In Need Supportive Services NM$372,872 Director $52,000 $52,174 2023
Answers For Life AZ$336,652 Executive Director $28,347 $24,702 2024
The Circle Family Center CA$336,461 Director $45,677 $35,738 2024
Dwell - Lycoming County PA$374,640 Executive Director $64,178 $57,991 2024
The Children And Family Connection AL$335,749 Executive Director $49,737 $48,687 2024
The Martha G Welch Center NY$375,000 Ex Officer Ceo $60,250 $49,331 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to SD cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to SD cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default20th
Total compensation (D + F), as reported (no adjustments)16th
Reportable pay only (column D), adjusted22nd
All sources (D + E + F), adjusted19th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Kelly Peterson) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 187 similarly situated organizations (Same NTEE sector (P40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $28,219 is reasonable (approximately the 20th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.