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PeerBasis
Compensation Comparability Determination

Horses & Heroes Inc

Executive Director / CEO

EIN 472064760
KS · NTEE F60
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Julie Baker, Executive Director / CEO ($33,653) against every comparable organization that fit the selection criteria — 134 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 26th percentile of comparable organizationswithin the typical range

Benchmarked executive: Julie Baker — reported title “Executive Director, Founder”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

134 organizations qualified on sector, size, and geography 134 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,190 total compensation of comparable organizations → $228,817 $33,653
$17,00810th
$31,08725th
$53,141Median
$75,12675th
$114,18290th
$33,653This org · 26th
p10$17,008
p25$31,087
p50$53,141
p75$75,126
p90$114,182
$33,653

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to KS cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Life-giving Wounds Corporation MD$352,796 President/chairman $103,995 $89,996 2024
Northern Appalachian Teen Challenge Inc WV$352,762 Executive Director $52,000 $52,116 2024
Christopher Ministries Inc TN$354,194 Director $16,850 $16,879 2023
Fruit That Remains Inc AR$355,803 President/di $69,852 $72,678 2024
The Relationship Resource CA$349,231 Executive Dir. $57,457 $47,281 2023
Common Ground A New Jersey NJ$356,725 Executive Di $80,000 $64,412 2025
Jersey Shore Dream Center NJ$347,790 Secretary $9,269 $7,660 2024
Virginia Law Enforcement Assistant VA$346,111 Director $28,125 $25,879 2023
Transforming Resources MN$360,142 Chairman & Ceo $122,850 $115,682 2023
Sanctuary Counseling Center TN$360,869 Executive Director $102,500 $99,730 2024
Life Over Coffee SC$361,888 President $115,000 $114,332 2023
Fishbowl Ministries Inc CA$340,847 President $22,434 $17,931 2024
Marriage Heritage Inc GA$364,732 Ceo & Secretary $144,000 $134,023 2024
Twin State Christian Counseling Inc VT$340,496 Executive Director $84,469 $76,670 2025
Story House Ministries Inc IN$366,241 Executive Di $69,224 $69,568 2023
Touchstone Counseling Service Inc CA$337,945 Secretary $13,351 $10,986 2023
Starlight Ministries Inc MI$337,126 Executive Di $26,800 $26,362 2023
Still Small Voice Educational Services NJ$336,349 President $25,000 $21,271 2023
The Moriah Foundation IL$370,540 Executive Director $134,325 $125,848 2023
E-motion Inc NH$333,224 Chair And Ceo $65,403 $55,900 2024
Cenfam AR$329,363 President $34,491 $36,947 2023
Anchored Hope Counseling KY$329,102 President/cl $73,340 $72,935 2024
Kidz Can Corporation NJ$329,009 President $44,200 $36,529 2024
Veteran Resilience Project Inc MN$377,786 Vice Chair $2,325 $2,190 2023
Companions On A Journey OH$378,239 Executive Di $45,750 $46,177 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to KS cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to KS cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default26th
Total compensation (D + F), as reported (no adjustments)23rd
Reportable pay only (column D), adjusted28th
All sources (D + E + F), adjusted25th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Julie Baker) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 134 similarly situated organizations (Same NTEE sector (F60), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $33,653 is reasonable (approximately the 26th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.