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PeerBasis
Compensation Comparability Determination

Unicorn Riot

Executive Director / CEO

EIN 473482047
MN · NTEE A30
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of D Feidt, Executive Director / CEO ($79,712) against every comparable organization that fit the selection criteria — 62 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 68th percentile of comparable organizationswithin the typical range

Benchmarked executive: D Feidt — reported title “Board Chair”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

62 organizations qualified on sector, size, and geography 62 within the band form the benchmarked peer set.

Distribution of comparable compensation

$4,572 total compensation of comparable organizations → $294,771 $79,712
$23,55810th
$40,68225th
$58,259Median
$86,09975th
$115,13590th
$79,712This org · 68th
p10$23,558
p25$40,682
p50$58,259
p75$86,099
p90$115,135
$79,712

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Granite State News Collaborative NH$302,569 Executive Director $40,831 $38,155 2024
Lion Speaks OR$304,834 Executive Director $71,700 $67,386 2024
Action Youth Media Incorporated MD$304,953 Executive Director $83,540 $81,377 2023
Massachusetts Media Fund Inc MA$306,429 Director $42,800 $38,923 2024
Rightside Holdings Inc AL$306,646 President $108,750 $122,412 2023
Rattapallax Inc NY$307,210 President $43,000 $39,323 2024
Arizona Center For Investigative Reporting AZ$307,633 Executive Director And Editor $75,000 $75,153 2023
The Record Community News Group IL$298,634 Treasurer $86,961 $86,521 2024
Southwest Washington Lulac Foundation WA$308,504 Executive Director $95,220 $86,277 2024
Northeast Access Committee VT$310,435 Director $43,373 $45,486 2023
Microbetv Inc NY$312,135 President $72,000 $65,844 2024
Cicero Independiente Nfp IL$292,904 President $60,000 $61,460 2023
5 Stone Media MN$291,829 Executive Dir. $84,932 $84,932 2024
Explorer's Bible Study Association TN$317,344 Executive Di $84,677 $90,078 2024
Northeast Florida Journalism Collective Inc FL$317,553 Editor $120,450 $117,897 2023
Kiowa County Ks Media Center KS$288,920 Creative Director $52,134 $57,000 2024
The Jolt News Organization WA$319,113 Executive Director $59,891 $54,266 2024
Foothills Forum VA$321,622 Executive Director $51,875 $50,690 2024
The Ithaca Voice Inc NY$323,167 Executive Director $60,000 $54,870 2024
Just Facts Inc TX$282,819 President $133,322 $134,968 2024
Feet In 2 Worlds Inc NY$281,470 President $38,640 $35,336 2024
Asian American Media Inc CA$280,899 President $99,512 $86,963 2024
Plaza Media Arts Center Inc NY$326,304 Executive Dir. $100,769 $92,153 2024
Red Media Inc NM$332,453 Program Director $44,150 $49,476 2023
Fraser Valley Community Media Inc CO$271,734 Executive Director $43,000 $41,728 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MN cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default68th
Total compensation (D + F), as reported (no adjustments)68th
Reportable pay only (column D), adjusted71st
All sources (D + E + F), adjusted68th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (D Feidt) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 62 similarly situated organizations (Same NTEE sector (A30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $79,712 is reasonable (approximately the 68th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.