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PeerBasis
Compensation Comparability Determination

Hero Expeditions Incorporated

Executive Director / CEO

EIN 474591679
CO · NTEE W30
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Jeremy Heid, Executive Director / CEO ($36,000) against every comparable organization that fit the selection criteria — 71 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 63rd percentile of comparable organizationswithin the typical range

How comparable organizations were selected

71 organizations qualified on sector, size, and geography 71 within the band form the benchmarked peer set.

Distribution of comparable compensation

$53 total compensation of comparable organizations → $123,385 $36,000
$2,32710th
$6,44925th
$24,960Median
$44,53775th
$68,61090th
$36,000This org · 63rd
p10$2,327
p25$6,449
p50$24,960
p75$44,537
p90$68,610
$36,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CO cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateTotal revenueTotal compSource
U S Veterans Post 104 CorporationFL $170,207$2,017 990
Veterans Education ProjectVA $170,000$30,209 990
Veterans Of Foreign Wars Post 2832 Pike MemorialOH $169,487$1,608 990
Us Army Warrant Officers AssociationVA $173,506$62,832 990
Fleet Reserve Club Of Jax Fl IncFL $166,714$44,263 990
Veterans Of Foreign Wars Department OfAK $176,865$6,149 990
Veterans Of Foreign War Auxiliary Department Of KaKS $163,979$10,208 990
Spencer-ralston Post No 1254KS $163,557$824 990
Veterans Of Foreign Wars Of The United States Dept Of FloridaFL $179,435$2,482 990
Whitehall Lodge No 1491 BpoeNY $180,612$1,377 990
Veterans Of Foreign Wars 9566vfw-massMA $180,705$4,133 990
In Honor Of Our TroopsMD $159,452$25,350 990
Roa Standing Together For America'sDC $159,298$17,567 990
American Legion Post 0094 Charles Pratt PostIN $182,068$40,773 990
Kirk Casey Post No 366 Of The American Legion DepaNY $157,640$34,443 990
American Patriot Service CorporatioUT $184,349$37,998 990
The Jewish War Veterans Of The UnitedDC $154,544$2,846 990
Pin-ups For VetsCA $188,710$96,833 990
Watsontown American Legion Club IncPA $189,157$4,212 990
Lexington Vfw Post 8738SC $151,619$27,717 990
Veterans Of Foreign Wars Of TheME $151,224$1,880 990
Walter Jones Post 2876 Veterans OfIL $191,118$11,104 990
Operation Barnabas IncFL $149,300$24,208 990
American LegionNY $147,565$14,685 990
Veterans Of Foreign Wars Of The United States IncNY $147,445$16,936 990

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CO cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default63rd
Total compensation (D + F), as reported (no adjustments)65th
Reportable pay only (column D), adjusted63rd
All sources (D + E + F), adjusted59th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Jeremy Heid) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 71 similarly situated organizations (Same NTEE sector (W30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $36,000 is reasonable (approximately the 63rd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.