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PeerBasis
Compensation Comparability Determination

Richmond Region Tourism Foundation

Executive Director / CEO

EIN 510466631
VA · NTEE T30
FY ending 2025-06-30
June 9, 2026

This analysis benchmarks the total compensation of Katherine O'donnell, Executive Director / CEO ($31,555) against every comparable organization that fit the selection criteria — 122 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 45th percentile of comparable organizationswithin the typical range

Benchmarked executive: Katherine O'donnell — reported title “PRESIDENT/CE”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

122 organizations qualified on sector, size, and geography 122 within the band form the benchmarked peer set.

Distribution of comparable compensation

$389 total compensation of comparable organizations → $286,694 $31,555
$5,85010th
$16,09425th
$35,089Median
$61,14175th
$97,57090th
$31,555This org · 45th
p10$5,850
p25$16,094
p50$35,089
p75$61,141
p90$97,570
$31,555

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Cape May County Coast Guard NJ$145,852 Executive D $30,000 $28,475 2024
Joann And Thomas Adler Family Foundation OH$144,895 Treasurer Thru 3/6/23 $40,331 $46,753 2023
United Through Hope Inc TX$142,417 Executive Dir. $86,730 $92,231 2024
Alabama Germany Partnership AL$142,245 Executive Director $96,320 $113,891 2023
Project Share Inc NY$149,085 Executive Director $70,564 $69,788 2023
Peace Properties Inc MA$150,093 Executive Director $35,094 $33,526 2024
Friends Of Laguna Atascosa National TX$150,199 Executive Dir. $12,571 $13,369 2024
Leroy Community Foundation MN$140,493 Gambling Manager $12,750 $13,393 2024
Beyond The Fairways Foundation IA$151,893 Executive Director $113,300 $135,778 2023
Friends Of Mend Inc NJ$152,157 Treasurer $18,012 $17,097 2024
Great Plains Life Foundation Inc IL$138,434 Dir Development $49,495 $51,730 2024
Steuben Arc Foundation Inc NY$138,414 Executive Director & Vp $25,894 $24,875 2024
Jewish Foundation For Group Homes MD$152,614 Makom's Ceo $49,503 $49,201 2024
The Doris And Isaac Moinester Foundation NY$136,925 Trustee $61,509 $60,833 2023
Hope's In Nfp IL$154,887 Director $56,249 $58,788 2024
Chase Brexton Realty Inc MD$155,000 Vice President $82,902 $82,395 2024
Williamsburg Area Chamber Of Commerce VA$135,486 Ceo $12,486 $13,195 2023
Kessler Family Foundation CA$133,280 Assistant Treasurer $50,736 $46,574 2024
Curing Retinal Blindness OH$158,539 Ceo $49,332 $57,187 2023
Nwa Challenge For Hope Inc AR$158,642 Executive Director $28,000 $34,448 2023
Pipe Fitters Association Local 597 IL$132,072 Executive Director $134,713 $140,794 2024
Civic Council Foundation MO$131,500 President $40,765 $47,257 2023
Foundation For A Greater Greenwood SC$130,943 Executive Di $52,885 $60,385 2023
Simsbury Community Television Inc Eno Memorial Hall CT$130,907 Station Manager $51,719 $51,551 2024
The Mascarenas Foundation TX$160,200 Vice President $25,500 $27,118 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VA cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default45th
Total compensation (D + F), as reported (no adjustments)49th
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted84th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Katherine O'donnell) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 122 similarly situated organizations (Same NTEE sector (T30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $31,555 is reasonable (approximately the 45th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.