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PeerBasis
Compensation Comparability Determination

Adventist Forum

Executive Director / CEO

EIN 521006614
CA · NTEE A33Z
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Alexander Carpenter, Executive Director / CEO ($60,100) against every comparable organization that fit the selection criteria — 58 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 26th percentile of comparable organizationswithin the typical range

Benchmarked executive: Alexander Carpenter — reported title “EXEC EDITOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

58 organizations qualified on sector, size, and geography 58 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,705 total compensation of comparable organizations → $305,204 $60,100
$29,01910th
$59,72225th
$87,033Median
$114,11875th
$154,86490th
$60,100This org · 26th
p10$29,019
p25$59,722
p50$87,033
p75$114,118
p90$154,864
$60,100

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Echo Publishing MI$439,510 Vice Preside $48,000 $55,730 2024
Primary Information Inc NY$439,309 Executive Director $93,649 $95,189 2024
Undercurrent Inc CA$454,388 President $88,500 $88,500 2023
Zyzzyva Inc CA$435,626 Executive Director $131,074 $127,314 2024
Simpson Street Free Press Inc WI$434,818 Executive Director $82,414 $99,676 2023
Daily Nebraskan NE$466,249 General Manager $92,265 $108,749 2025
Benitolink Inc CA$424,646 Executive Dir. $66,560 $64,650 2024
The Library Of American Landscape MA$470,525 Executive Dir. $128,322 $129,709 2024
Real News Project Inc NY$475,910 President $155,000 $157,549 2024
The Ipswich Local News Inc MA$480,015 President & Director $51,912 $54,023 2023
Students Publishing Co Inc IL$480,101 General Manager $103,500 $114,457 2024
New Mexico In Depth Inc NM$481,940 Director $85,000 $105,874 2023
Four Way Books Inc NY$410,023 Publisher And Executive Editor $83,687 $87,576 2023
America's Survival Inc MD$489,252 President $4,250 $4,355 2025
Journal Of Consumer Research Inc IL$492,011 Secretary $127,013 $140,459 2024
Plymouth Rock Publishing Corp MA$399,994 Director $37,000 $38,505 2023
Bay City News Foundation CA$493,508 Executive Director $20,000 $19,426 2024
Aspen Journalism CO$494,180 Executive Director $97,460 $108,225 2023
Authors Alliance Inc CA$394,839 Executive Dir. $153,713 $153,713 2023
A Public Space Literary Projects Inc NY$500,626 Executive Director $130,000 $136,041 2023
Firecracker Forum Inc CA$501,846 President $160,025 $160,025 2023
Restless Books Inc MA$506,393 Director And Publisher $85,000 $88,457 2023
Southern California Streets Initiative CA$383,198 Director $75,341 $75,341 2023
Preserving Christian Publications NY$370,593 President $24,079 $24,475 2024
Annals Of Family Medicine Inc KS$524,500 Director $75,030 $91,177 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default26th
Total compensation (D + F), as reported (no adjustments)29th
Reportable pay only (column D), adjusted29th
All sources (D + E + F), adjusted26th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Alexander Carpenter) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 58 similarly situated organizations (Same NTEE sector (A33), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $60,100 is reasonable (approximately the 26th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.