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PeerBasis
Compensation Comparability Determination

Southern Finance Association

Executive Director / CEO

EIN 521236267
AL · NTEE W22E
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Ronnie Clayton, Executive Director / CEO ($33,816) against every comparable organization that fit the selection criteria — 282 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 52nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Ronnie Clayton — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

282 organizations qualified on sector, size, and geography 282 within the band form the benchmarked peer set.

Distribution of comparable compensation

$47 total compensation of comparable organizations → $541,742 $33,816
$3,65410th
$12,76925th
$32,069Median
$61,74875th
$89,72690th
$33,816This org · 52nd
p10$3,654
p25$12,769
p50$32,069
p75$61,748
p90$89,726
$33,816

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to AL cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
American Legion Post 204 Harold N Keith MA$196,764 Finance Officer $7,200 $5,817 2024
Reconnect Rochester Inc NY$197,152 Executive Director $49,727 $41,593 2023
Lyon County Historical Society MN$197,720 Executive Di $41,709 $38,148 2023
North Shore Veterans Counseling MA$197,898 Executive Di $53,000 $42,820 2024
Vietnam Veterans Of America #317 MO$195,555 President $34,182 $31,712 2025
American Leadership Forum Tacoma WA$198,320 President $24,700 $19,370 2025
Wildlife Center Friends Inc NJ$195,080 Treasurer $3,480 $2,876 2023
Aha Arthouse Dallas TX$198,934 Executive Director $90,000 $83,333 2023
Main Line Cycle Center MN$194,224 Executive Director $35,984 $32,912 2023
Jefferson Democratic Club PA$199,248 Chairman $15,080 $13,520 2024
Veterans Of Foreign Wars Of The United CA$199,976 Treasurer $42,000 $32,607 2024
Common Sense Policy Institute VA$200,100 President $52,860 $45,887 2024
Civic Momentum MN$200,628 Director, Ceo, And Coo $70,000 $64,024 2023
Lafayette War Veterans CA$201,261 Center Director $96,658 $77,258 2023
Alabama Alliance Network AL$201,541 Executive Director $113,681 $113,681 2023
American Veterans Service Dog IL$201,691 Treasurer - $28,800 $26,208 2023
Allied Communities Of Tulsa Inspiring OK$201,803 Senior Organizer $71,500 $72,877 2023
Great Bend Center For Music WA$202,114 Director $56,250 $46,616 2023
Walter Jones Post 2876 Veterans Of IL$191,118 Jr Vice Comm $10,830 $9,572 2024
21st Century Alliance CA$191,034 Executive Director $252,054 $201,464 2023
Pymatuning Veterans Home Assn PA$202,671 President $10,400 $9,325 2024
The Utah National Guard Charitable Trust UT$189,694 Executive Dir. $24,000 $22,084 2024
Hevin WA$203,834 Vice-presden $25,750 $20,727 2024
Hawaii Leeward Planning Conference HI$203,962 President $122,695 $98,764 2024
Technical College Directors Association GA$204,001 Executive Dir. $120,000 $108,481 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to AL cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to AL cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default52nd
Total compensation (D + F), as reported (no adjustments)49th
Reportable pay only (column D), adjusted54th
All sources (D + E + F), adjusted46th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Ronnie Clayton) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 282 similarly situated organizations (Same NTEE major group (W), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $33,816 is reasonable (approximately the 52nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.