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PeerBasis
Compensation Comparability Determination

Keep Virginia Beautiful

Executive Director / CEO

EIN 540831204
VA · NTEE C500
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Christine Lawton, Executive Director / CEO ($80,000) against every comparable organization that fit the selection criteria — 39 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 69th percentile of comparable organizationswithin the typical range

Benchmarked executive: Christine Lawton — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

39 organizations qualified on sector, size, and geography 39 within the band form the benchmarked peer set.

Distribution of comparable compensation

$642 total compensation of comparable organizations → $173,214 $80,000
$11,32610th
$39,32725th
$63,146Median
$96,41175th
$119,29490th
$80,000This org · 69th
p10$11,326
p25$39,327
p50$63,146
p75$96,411
p90$119,294
$80,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Keep Evansville Beautiful Inc IN$242,493 Past Executive Director $62,047 $67,767 2024
Wyoming Pathways WY$241,814 Executive Director $90,000 $102,761 2023
Scenic Pittsburgh PA$240,966 Executive Director $71,500 $76,028 2023
Keep Jackson Beautiful MS$238,983 Executive Dir $3,200 $3,801 2023
Keep Alabama Beautiful AL$256,170 Executive Director $41,000 $45,874 2024
Chandler Park Conservancy MI$235,449 Ceo $118,533 $126,712 2024
Keep The Midlands Beautiful SC$233,516 Executive Di $55,867 $60,363 2024
Keep Etowah Beautiful Inc AL$227,535 Executive Di $44,500 $48,507 2025
Citizens Caring For Clearlake CA$268,914 President & Ceo $4,050 $3,622 2024
The Treeline Conservancy MI$217,730 Executive Di $115,131 $126,711 2023
Keep Nebraska Beautiful NE$278,359 President $92,600 $106,197 2023
Rail-trail Council Of Northeastern PA$212,660 Executive Director $26,088 $26,944 2024
Bucks Beautiful Inc PA$212,217 Executive Di $40,083 $41,399 2024
Keep Toledolucas County OH$279,879 Exec Directo $92,648 $104,633 2023
Dixie Fire Canopy Project CA$209,783 Executive Dir. $12,750 $11,403 2024
Carlsbad Mainstreet Project NM$288,535 Executive Director $57,750 $66,230 2023
Keep Rockland Beautiful Inc NY$202,946 Executive Director $61,506 $57,562 2024
Warrick Parks & Trails Foundation Inc IN$200,387 Executive Director $49,292 $55,427 2023
3d Nature Technologies Inc TX$200,000 Vice President And Secretary $91,000 $97,062 2023
Keep Lee County Beautiful Inc FL$294,141 Executive Director $60,160 $60,261 2023
Uptown Lexington Inc NC$195,095 President $600 $642 2024
Clean Valley Council Inc VA$194,336 Executive Director $65,589 $63,898 2025
Vermont Green-up Inc VT$302,409 Executive Di $104,230 $111,864 2023
Narrow Ridge Center TN$189,012 Director $31,981 $34,816 2024
Memory Trees Corporation FL$187,856 Executive Director $11,000 $11,019 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default69th
Total compensation (D + F), as reported (no adjustments)69th
Reportable pay only (column D), adjusted69th
All sources (D + E + F), adjusted64th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Christine Lawton) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 39 similarly situated organizations (Same NTEE sector (C50), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $80,000 is reasonable (approximately the 69th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.