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PeerBasis
Compensation Comparability Determination

Vocal Inc

Executive Director / CEO

EIN 541985895
VA · NTEE F80
FY ending 2025-08-31
June 10, 2026

This analysis benchmarks the total compensation of Heather Orrock, Executive Director / CEO ($81,469) against every comparable organization that fit the selection criteria — 44 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 39th percentile of comparable organizationswithin the typical range

Benchmarked executive: Heather Orrock — reported title “EX. DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

44 organizations qualified on sector, size, and geography 44 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,903 total compensation of comparable organizations → $202,019 $81,469
$34,92210th
$62,47825th
$87,678Median
$108,74275th
$130,54090th
$81,469This org · 39th
p10$34,922
p25$62,478
p50$87,678
p75$108,742
p90$130,540
$81,469

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Forensic Mental Health Association CA$476,044 Executive Dir. $107,961 $102,033 2023
50 Mile March Foundation Inc NE$483,581 Executive Director $33,333 $39,240 2023
Mid-valley Fellowship OR$483,781 Executive Dir. $37,921 $37,437 2024
Christian Counseling Ministries Westernnewyork Inc NY$484,037 Executive Director $83,206 $82,291 2023
Atron Foundation VA$465,513 Chair $96,000 $96,000 2025
Center For Psychotherapy Spirituality & Creativity CA$462,221 Director And Founder $19,000 $17,442 2024
National Alliance On Mental Illness Wood County OH$504,160 Executive Director $57,649 $64,911 2024
Nami Rhode Island RI$504,716 Executive Di $63,774 $66,930 2023
Nami Greater Orlando Inc FL$442,313 Executive Director $89,731 $92,261 2023
Center For Youth Mental Health CA$440,705 President $25,045 $22,991 2024
The Massachusetts Mental Health MA$527,368 Exec. Dir. $60,210 $59,218 2023
Nami Illinois Inc IL$538,830 Executive Director $134,756 $144,999 2023
National Alliance On Mental Illness Of Vermont Inc VT$541,034 Executive Director $103,241 $110,471 2024
Mental Health America Of Greater Dallas TX$567,337 Executive Director $79,024 $86,518 2023
Athens Mental Health Inc OH$386,065 Exec Directir $57,464 $66,614 2023
The Yellow Tulip Project ME$366,033 Director $1,736 $1,903 2023
Paws For Patrick IL$593,880 Executive Director $85,000 $88,837 2024
Ohio Citizen Advocates For Addiction Recovery OH$594,010 Chief Executive Officr $104,164 $120,750 2023
Nami Will-grundy IL$363,859 Executive Director $28,846 $30,148 2024
Forest Warren Mental Wellness PA$599,265 Ceo $32,103 $34,034 2024
Nami Montgomerty County (Md) Inc MD$599,758 Executive Director $95,847 $98,075 2023
Cope Incorporated OK$602,185 Executive Director $100,000 $117,061 2024
American Friends Of Shalvat Chayim Inc NY$356,147 President $80,500 $77,331 2024
Only 7 Seconds WA$604,671 Executive Dir. $139,370 $132,651 2024
I Understand Love Heals MI$605,133 President $95,058 $104,306 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VA cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default39th
Total compensation (D + F), as reported (no adjustments)48th
Reportable pay only (column D), adjusted34th
All sources (D + E + F), adjusted36th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Heather Orrock) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 10, 2026, comparing compensation against 44 similarly situated organizations (Same NTEE sector (F80), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $81,469 is reasonable (approximately the 39th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 10, 2026.