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PeerBasis
Compensation Comparability Determination

United Way Next

Executive Director / CEO

EIN 542026707
VA · NTEE P20
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Carole Peters, Executive Director / CEO ($119,703) against every comparable organization that fit the selection criteria — 649 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 98th percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Carole Peters — reported title “PRESIDENT AND CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

649 organizations qualified on sector, size, and geography 649 within the band form the benchmarked peer set.

Distribution of comparable compensation

$113 total compensation of comparable organizations → $214,914 $119,703
$11,28810th
$23,90925th
$43,062Median
$66,91475th
$87,88690th
$119,703This org · 98th
p10$11,288
p25$23,909
p50$43,062
p75$66,914
p90$87,886
$119,703

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Veteran Womens Enterprise Center TX$185,752 Ceo/founder $30,000 $31,080 2023
Ahead Inc OH$185,500 Executive Director $61,478 $65,503 2024
Fusion You Inc AZ$185,139 President/di $18,338 $18,265 2023
Cuyama Valley Family Resource Center CA$186,476 Executive Director $45,630 $40,808 2023
311 Ministries TX$184,586 Executive Director $64,160 $66,470 2023
Lessons For Life Inc AR$184,556 Executive Director $109,592 $123,923 2024
El Emet Inc CA$184,498 Cfo $39,000 $33,878 2024
Valley Community Interpreters NM$184,362 Executive Director $114,526 $123,914 2024
Testicular Cancer Foundation TX$184,198 Ceo $23,000 $23,144 2024
Nest Mission WA$187,316 Director $20,000 $18,013 2024
All In Ministries MN$184,039 Chairman/president $103,907 $106,336 2023
Good Life Community Development NE$187,349 Executive Di $57,557 $62,276 2024
Mama Nyumba MO$183,513 President & Ceo $19,685 $21,593 2023
Freedom Fighters Of Georgia Inc GA$188,009 President $42,800 $43,292 2024
Kindred Spirits Care Farm CA$183,337 Executive Director $10,000 $8,686 2024
Practical Rep Payee Services Inc MN$182,731 Vice President $132,000 $131,210 2024
Eighth Muse Inc LA$182,632 Director Of Finance $1,196 $1,325 2024
Our Lady Of Perpetual Help Inc MO$182,366 Director $6,240 $6,845 2023
Vision Of Restoration Inc IL$189,063 Ceo $17,813 $17,617 2024
Crisis Clinic Of Thurston & Mason WA$182,022 Executive Director $66,000 $61,199 2023
Community Help Center Of Union City Inoh Inc IN$181,926 Manager $34,471 $36,569 2024
Operation Healing Heros WI$189,569 President $93,849 $98,597 2024
People Helping People WI$189,681 Chair $32,000 $33,619 2024
Cancer Resource Center Of The NY$189,878 President/ce $84,017 $76,374 2024
Belay Global Inc OK$181,244 Program Director $28,809 $31,912 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default98th
Total compensation (D + F), as reported (no adjustments)97th
Reportable pay only (column D), adjusted97th
All sources (D + E + F), adjusted94th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Carole Peters) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 649 similarly situated organizations (Same NTEE sector (P20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $119,703 is reasonable (approximately the 98th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.