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PeerBasis
Compensation Comparability Determination

North Carolina Watermelon

Executive Director / CEO

EIN 561652708
NC · NTEE K20
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Cathy Price Horton, Executive Director / CEO ($25,060) against every comparable organization that fit the selection criteria — 63 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 27th percentile of comparable organizationswithin the typical range

Benchmarked executive: Cathy Price Horton — reported title “EXEC DIRECTO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

63 organizations qualified on sector, size, and geography 63 within the band form the benchmarked peer set.

Distribution of comparable compensation

$51 total compensation of comparable organizations → $153,195 $25,060
$2,77810th
$17,68825th
$47,711Median
$71,64775th
$97,53990th
$25,060This org · 27th
p10$2,778
p25$17,688
p50$47,711
p75$71,647
p90$97,539
$25,060

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NC cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Nicollet County Agricultural Society MN$267,949 Exec Secretary $1,375 $1,315 2024
Michigan Seed Potato Association MI$261,692 Executive Di $58,923 $60,599 2023
Agriinstitute Inc IN$261,554 Executive Director $96,400 $101,292 2023
South Dakota Agricultural Foundation Inc SD$259,602 Executive Director $102,560 $112,780 2023
Arizona Junior Rodeo Association Inc AZ$257,254 Secretary Since 9-2023 $3,143 $2,925 2024
Old Marbach School Water Supply TX$273,088 Key Employee $28,969 $28,045 2024
Osamequin Farm Inc MA$255,720 Foundation Mgr. $62,746 $54,569 2024
Thimbleberry Collaborative Farm OR$277,743 Exec Dir $49,433 $45,741 2023
E & L Development Foundation Inc MS$250,687 Program Dire $49,500 $53,356 2024
Africulture VA$249,576 Executive Director $13,575 $12,685 2024
American Iris Society CA$249,334 Registrar $14,400 $12,034 2024
Artisan Cheese Festival CA$245,957 Executive Director $42,000 $35,099 2024
Giving Gardens Of Indiana Inc IN$245,726 Executive Di $31,800 $32,455 2024
Malibu Agricultural Project's Cornucopia Farms CA$245,656 President $69,785 $58,319 2024
Farm & Community Collaborative Inc MA$243,008 Director $20,833 $18,653 2023
Pineville Water Association MS$288,362 President $1,750 $1,886 2024
Ohio County & Independent Agricultural Societies OH$292,228 President $50 $51 2024
Community Gardens Of Tucson Inc AZ$294,402 Executive Dir. $51,260 $47,711 2024
Oregon Ag Fest Inc OR$234,516 Executive Di $48,000 $44,415 2023
Zellwood Water Users Inc FL$297,502 Secretary $60,531 $55,033 2024
Waco Downtown Farmers Market TX$299,065 Market Manager $49,920 $48,328 2024
Green Acres Urban Farm And Research Project MO$299,513 Ceo $38,871 $39,845 2024
Save Family Farming WA$229,935 Executive Director (Starting May 2024) $86,548 $74,992 2024
Low Input Viticulture & Enology Inc OR$300,988 Executive Director $114,872 $103,242 2024
Paicines Ranch Learning Center CA$228,466 Director/board $82,725 $71,175 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NC cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NC cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default27th
Total compensation (D + F), as reported (no adjustments)27th
Reportable pay only (column D), adjusted30th
All sources (D + E + F), adjusted27th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Cathy Price Horton) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 63 similarly situated organizations (Same NTEE sector (K20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $25,060 is reasonable (approximately the 27th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.