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PeerBasis
Compensation Comparability Determination

Plush Meadow Senior Housing Corp

Executive Director / CEO

EIN 571079544
SC · NTEE P20
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Mrs Cynthia Lounds, Executive Director / CEO ($5,140) against every comparable organization that fit the selection criteria — 1069 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 4th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Mrs Cynthia Lounds — reported title “EXEC DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

1,069 organizations qualified on sector, size, and geography 1,069 within the band form the benchmarked peer set.

Distribution of comparable compensation

$256 total compensation of comparable organizations → $204,783 $5,140
$13,42310th
$27,81125th
$49,397Median
$70,46675th
$91,69090th
$5,140This org · 4th
p10$13,423
p25$27,811
p50$49,397
p75$70,466
p90$91,690
$5,140

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to SC cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Next Step Recovery Housing AR$309,571 Executive Director $30,417 $33,741 2023
Common Cup Ministry Inc MN$309,122 Executive Di $60,500 $58,995 2023
Global Cities Group NY$309,637 Ceo Founder Board Director $101,899 $88,262 2024
Rising Stars Therapeutic Riding ID$308,983 Executive Director $52,986 $54,029 2024
Heart & Seoul Gospel Ministry AZ$308,899 President $52,800 $50,112 2023
Esther House CO$309,910 Director $32,640 $30,000 2024
Magpies And Peacocks Inc TX$308,677 President $3,450 $3,406 2023
United Ways Of Tennessee TN$308,603 Ceo $151,029 $152,172 2024
Honoring Americas Veterans AZ$310,272 Executive Dir. $72,500 $65,112 2025
Model Neighborhood Program CA$310,286 Executive Director $52,775 $43,682 2024
Fathers Who Care Nfp IL$308,447 Executive Director $85,000 $80,101 2024
Wldforce Inc CO$310,296 President Ceo $167,500 $158,502 2023
Whosoever Mv Inc MO$310,329 Men's Director $21,700 $22,682 2023
Idaho Diaper Bank Inc ID$308,186 Executive Director $36,000 $36,709 2024
Stateline Pregnancy Clinic Inc WI$308,150 Executive Di $55,778 $55,838 2024
Hannah's House 119 OH$310,768 Director $45,096 $45,784 2024
Architects Of Hope Inc CA$311,042 President & Ceo $45,000 $38,347 2023
The Set Me Free Project NE$307,678 Ceo $34,615 $35,687 2024
Homebridge Ventures Inc CT$311,099 Executive Director $17,400 $16,100 2023
Beaverton Resource Center OR$307,610 Executive Director $140,000 $128,304 2023
Soup N Share Outreach Program IL$307,443 Director $18,000 $17,464 2023
Second Chance Cars Inc MA$306,993 Executive Director $100,000 $86,137 2024
Nathaniel Missionary Society Inc KY$311,919 Executive Director $21,285 $21,920 2024
College Hill Foundation MO$312,004 Executive Director $43,342 $44,003 2024
The Village Legal And Community IL$306,554 President & Ceo $74,754 $70,446 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to SC cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to SC cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default4th
Total compensation (D + F), as reported (no adjustments)3rd
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted95th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Mrs Cynthia Lounds) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 1069 similarly situated organizations (Same NTEE sector (P20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $5,140 is reasonable (approximately the 4th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.