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PeerBasis
Compensation Comparability Determination

Keep North Fulton Beautiful Inc

Executive Director / CEO

EIN 581487526
GA · NTEE C500
FY ending 2022-12-31
June 9, 2026

This analysis benchmarks the total compensation of Katherine D Reed, Executive Director / CEO ($85,800) against every comparable organization that fit the selection criteria — 41 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 66th percentile of comparable organizationswithin the typical range

Benchmarked executive: Katherine D Reed — reported title “FORMER EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

41 organizations qualified on sector, size, and geography 41 within the band form the benchmarked peer set.

Distribution of comparable compensation

$3,245 total compensation of comparable organizations → $155,200 $85,800
$26,37510th
$40,95825th
$63,382Median
$93,74975th
$104,62790th
$85,800This org · 66th
p10$26,375
p25$40,958
p50$63,382
p75$93,749
p90$104,627
$85,800

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to GA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Keep Midland Beautiful Inc TX$351,019 Executive Dir. $28,413 $26,375 2024
Proud Louisiana Llc LA$348,338 Executive Di $32,667 $33,380 2024
Scenic Houston Inc TX$347,997 Executive Director $167,194 $155,200 2024
Cuenca Los Ojos AZ$375,552 Executive Director $35,337 $31,536 2024
Next Level Productions And Promotions FL$376,467 President $11,099 $9,962 2023
Saratoga County Foundation Inc NY$342,857 Chamber President $35,004 $29,352 2024
Plant It Again CA$391,678 Ceo $82,309 $65,954 2024
Greenscape Of Jacksonville Inc FL$325,928 Executive Di $85,000 $74,099 2024
Scenic Walton Inc FL$322,166 Executive Director $120,705 $105,225 2024
Clean Fairfax Council VA$399,566 Executive Director $104,213 $90,967 2025
Natural Restorations AZ$400,227 Executive Director $98,807 $88,181 2024
Accounting For Sustainability CA$319,429 Executive Dir. $176,867 $141,724 2024
Keep Knoxville Beautiful Inc TN$412,096 Executive Dir. $70,600 $67,090 2025
Greater Eastover Neighborhood Foundation MS$308,187 Executive Director $63,700 $67,780 2023
San Francisco Beautiful CA$306,005 Executive Dir. $48,449 $38,823 2024
Keep Prince William Beautiful Inc VA$305,840 Executive Dir. $61,365 $56,606 2023
Palos Verdes Estates Foundation CA$414,730 Executive Director $50,000 $40,065 2024
Mini Mart City Park WA$414,865 President $20,000 $16,616 2024
Small Town Project CO$415,800 Development Director $14,400 $13,192 2023
Vermont Green-up Inc VT$302,409 Executive Di $104,230 $100,229 2023
Friends Of The Welty Environmental Center Inc WI$424,763 Executive Director $41,050 $40,958 2023
Green Cities Accord MN$425,247 Director Of Programs And Operations $114,105 $104,627 2024
Downtown Association Of Fairbanks AK$425,634 Executive Director $66,548 $60,784 2023
Keep Lee County Beautiful Inc FL$294,141 Executive Director $60,160 $53,994 2023
Carlsbad Mainstreet Project NM$288,535 Executive Director $57,750 $59,342 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to GA cost of living and 2022 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to GA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default66th
Total compensation (D + F), as reported (no adjustments)66th
Reportable pay only (column D), adjusted71st
All sources (D + E + F), adjusted59th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Katherine D Reed) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 41 similarly situated organizations (Same NTEE sector (C50), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $85,800 is reasonable (approximately the 66th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.