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PeerBasis
Compensation Comparability Determination

Primary Information Inc

Executive Director / CEO

EIN 680655296
NY · NTEE A33
FY ending 2024-06-30
June 9, 2026

This analysis benchmarks the total compensation of Matthew Walker, Executive Director / CEO ($93,649) against every comparable organization that fit the selection criteria — 60 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 62nd percentile of comparable organizationswithin the typical range

How comparable organizations were selected

60 organizations qualified on sector, size, and geography 60 within the band form the benchmarked peer set.

Distribution of comparable compensation

$4,250 total compensation of comparable organizations → $205,492 $93,649
$24,70310th
$56,58725th
$84,026Median
$109,30975th
$142,02690th
$93,649This org · 62nd
p10$24,703
p25$56,587
p50$84,026
p75$109,309
p90$142,026
$93,649

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NY cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateTotal revenueTotal compSource
Echo PublishingMI $439,510$54,828 990
Zyzzyva IncCA $435,626$125,254 990
Simpson Street Free Press IncWI $434,818$98,063 990
Adventist ForumCA $446,626$59,127 990
Benitolink IncCA $424,646$63,604 990
Undercurrent IncCA $454,388$87,068 990
Daily NebraskanNE $466,249$106,989 990
Four Way Books IncNY $410,023$86,159 990
The Library Of American LandscapeMA $470,525$127,610 990
Real News Project IncNY $475,910$155,000 990
Plymouth Rock Publishing CorpMA $399,994$37,882 990
The Ipswich Local News IncMA $480,015$53,149 990
Students Publishing Co IncIL $480,101$112,605 990
New Mexico In Depth IncNM $481,940$104,161 990
Authors Alliance IncCA $394,839$151,226 990
America's Survival IncMD $489,252$4,283 990
Journal Of Consumer Research IncIL $492,011$138,186 990
Bay City News FoundationCA $493,508$19,112 990
Aspen JournalismCO $494,180$106,474 990
Southern California Streets InitiativeCA $383,198$74,122 990
A Public Space Literary Projects IncNY $500,626$133,840 990
Firecracker Forum IncCA $501,846$157,436 990
Restless Books IncMA $506,393$87,026 990
Preserving Christian PublicationsNY $370,593$24,079 990
The Catholic Peace Times Weekly IncNY $364,450$13,850 990

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NY cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default62nd
Total compensation (D + F), as reported (no adjustments)70th
Reportable pay only (column D), adjusted55th
All sources (D + E + F), adjusted60th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Matthew Walker) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 60 similarly situated organizations (Same NTEE sector (A33), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $93,649 is reasonable (approximately the 62nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.