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PeerBasis
Compensation Comparability Determination

Informed Choices

Executive Director / CEO

EIN 770236159
CA · NTEE E400
FY ending 2025-06-30
June 9, 2026

This analysis benchmarks the total compensation of Laura Geffre, Executive Director / CEO ($71,583) against every comparable organization that fit the selection criteria — 135 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 56th percentile of comparable organizationswithin the typical range

Benchmarked executive: Laura Geffre — reported title “CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

135 organizations qualified on sector, size, and geography 135 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,133 total compensation of comparable organizations → $286,545 $71,583
$41,94410th
$56,09425th
$69,572Median
$83,20875th
$98,35890th
$71,583This org · 56th
p10$41,944
p25$56,094
p50$69,572
p75$83,208
p90$98,358
$71,583

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Pathway Clinics WA$398,551 Executive Directgor $57,587 $63,099 2023
Life Network Of Southern Illinois IL$396,134 Executive Direc $65,047 $76,017 2024
Pregnancy Care Center Inc ID$395,202 Executive Dir. $80,000 $104,151 2023
Aaa Crisis Pregnancy Center MI$394,915 Executive Director $70,315 $86,273 2024
Ujima AR$403,227 Director $75,334 $100,659 2024
Tree Of Life A Crisis Pregnancy Center CA$393,081 Executive Director $51,843 $53,215 2024
Hope Pregnancy Support Center TN$391,974 Executive Di $56,500 $70,597 2024
Anderson Life Crisis Pregnancy Center SC$405,944 Executive Director $62,274 $77,228 2024
Lc Medical And Support Services PA$408,032 Executive Director $37,115 $45,296 2023
Alternatives Pregnancy Center Inc IA$408,118 Executive Di $87,363 $117,067 2023
Women's Resource Center Of IN$384,874 Exec. Dir. $61,901 $77,598 2024
We Care Pregnancy Center IL$414,258 Executive Director $60,030 $70,154 2024
Wellspring Pregnancy Health Center Inc NE$414,996 Executive Director $44,583 $57,001 2024
Mercy Ministries PA$415,201 Executive Director $48,510 $59,203 2023
Center For Pregnancy Choices MS$415,729 Executive Director $39,361 $52,111 2024
Choices Family Resource Centers Inc FL$416,028 Ceo $48,000 $53,602 2024
Grayson Co Crisis Pregnancy Center TX$380,922 Executive Director $58,923 $72,134 2023
Crisis Pregnancy Center Of South Jersey Inc NJ$378,608 Executive Director $57,410 $60,931 2024
Columbia Gorge Pregnancy Resource OR$374,761 Executive Di $50,000 $55,196 2024
Hope Center Of Livingston County IL$423,149 Executive Dir. $43,750 $51,129 2024
St Petersburg Pregnancy Center FL$374,118 Ceo $87,614 $97,839 2024
Options Now IL$373,749 Executive Director $48,929 $55,707 2025
Shenandoah County Pregnancy Center VA$424,642 Executive Di $49,960 $57,342 2024
Full Circle Women's Services TN$426,731 Executive Di $41,500 $51,854 2024
Pregnancy Resource Center Inc CO$370,866 Executive Director $44,928 $51,211 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default56th
Total compensation (D + F), as reported (no adjustments)77th
Reportable pay only (column D), adjusted57th
All sources (D + E + F), adjusted56th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Laura Geffre) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 135 similarly situated organizations (Same NTEE sector (E40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $71,583 is reasonable (approximately the 56th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.