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PeerBasis
Compensation Comparability Determination

Puplandia Dog Rescue

Executive Director / CEO

EIN 812287684
OR · NTEE D20
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Brook Benson, Executive Director / CEO ($75,818) against every comparable organization that fit the selection criteria — 272 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 92nd percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Brook Benson — reported title “FOUNDER/DIRE”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

272 organizations qualified on sector, size, and geography 272 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,454 total compensation of comparable organizations → $604,554 $75,818
$8,05210th
$18,01625th
$32,470Median
$51,68375th
$69,94990th
$75,818This org · 92nd
p10$8,052
p25$18,016
p50$32,470
p75$51,683
p90$69,949
$75,818

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to OR cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Humane Society Of Amherst County VA$205,932 Vice President $3,858 $3,896 2024
Susie Spector Foundation CA$205,497 Coo $76,404 $69,005 2024
No Greater Love Inc AL$205,485 Adoption Coordinator $44,820 $50,645 2024
Meow Mission Incorporated IN$205,482 President $1,500 $1,655 2024
Hope Haven Farm Sanctuary PA$206,572 Executive Di $20,000 $21,477 2023
Life With Pigs VA$205,176 President $26,064 $26,322 2024
Murphy's Paw Rescue Inc CT$206,698 Executive Director $100,000 $100,964 2023
Roanoke Valley Horse Rescue Inc VA$204,861 Ceopresident $55,180 $55,726 2024
Blackfoot Animal Shelter & Rescue ID$204,305 Director $43,479 $48,377 2024
Voters For Animal Rights Inc NY$204,080 Director $4,640 $4,700 2022
The Pet Fund CA$204,014 Executive Director $30,000 $27,095 2024
Sanilac County Humane Society MI$208,104 President $79,189 $88,016 2023
Shots For Spays CA$202,340 Chief Medical Officer $4,400 $3,872 2025
Critters Pet Rescue Foundation WA$209,672 Vice Present $22,434 $21,007 2024
Equine Rescue League Foundation Inc VA$202,094 Vice President $11,700 $12,165 2023
Puppy Hill Farm Animal Rescue Inc FL$202,073 Executive Director $46,827 $46,011 2024
Ark Rescue Rehab And Foster MS$210,046 Kennel Tech $33,347 $38,846 2024
Panama City Beach FL$201,772 President $15,457 $15,188 2024
Northern Lakes Rescue MN$210,094 President $24,259 $25,812 2023
Pawsitive Alliance WA$201,555 Executive Director $32,227 $31,070 2023
Shaw Pit Bull Rescue MS$210,527 Employee $15,779 $18,924 2023
Gabby's Animal Rescue Inc CA$210,765 President $41,600 $38,681 2023
Tazzy Animal Rescue Fund Inc CA$210,832 Ceo $27,135 $24,508 2024
Animals First Aid Nfp IL$211,091 President $7,358 $7,566 2024
Vicksburg-warren Humane Society MS$211,204 President $45,000 $52,421 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to OR cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to OR cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default92nd
Total compensation (D + F), as reported (no adjustments)92nd
Reportable pay only (column D), adjusted93rd
All sources (D + E + F), adjusted92nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Brook Benson) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 272 similarly situated organizations (Same NTEE sector (D20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $75,818 is reasonable (approximately the 92nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.