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PeerBasis
Compensation Comparability Determination

Smile Inc

Executive Director / CEO

EIN 812582639
WI · NTEE I40
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Annette Veasey, Executive Director / CEO ($67,525) against every comparable organization that fit the selection criteria — 48 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 71st percentile of comparable organizationswithin the typical range

Benchmarked executive: Annette Veasey — reported title “CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

48 organizations qualified on sector, size, and geography 48 within the band form the benchmarked peer set.

Distribution of comparable compensation

$402 total compensation of comparable organizations → $295,418 $67,525
$13,28710th
$31,35425th
$51,120Median
$74,22675th
$90,70190th
$67,525This org · 71st
p10$13,287
p25$31,354
p50$51,120
p75$74,226
p90$90,701
$67,525

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Navajo Bic Overcomers NM$328,873 Executive Di $4,235 $4,236 2024
Communities For Restorative Justice MA$324,292 Executive Director $110,058 $91,981 2024
Mileposts Foundation Inc FL$323,586 President $2,119 $1,851 2024
Transitions Of Dyer County TN$335,492 Executive Director $45,050 $44,042 2024
Ncircle Inc KS$338,461 Executive Dir. $69,973 $72,383 2023
Childrens Voice Casa Inc GA$318,188 Executive Dir. $66,540 $64,063 2023
Bethany Haven Inc KY$344,379 Executive Director $52,648 $51,250 2025
Fou Movement Inc CA$312,488 Ceo $19,900 $15,982 2024
Women Of Substance & Men Of Honor CA$311,830 President $43,551 $36,009 2023
Trinity Restoration Ministries TX$346,973 President/executive Director $27,000 $25,861 2023
1 Hundred Years Enterprise Foundation CA$310,760 President $8,775 $7,255 2023
Phoenix Rising Transitions OR$309,798 Executive Director $55,274 $49,150 2023
Released FL$307,763 Executive Director $20,142 $17,145 2025
Joshua's Promise Ministries Inc FL$353,006 President $37,200 $32,502 2024
R-3 Restorations KY$303,947 Executive Di $77,809 $80,044 2023
North Alabama Court Referral AL$301,657 Exec Dir $123,820 $124,411 2024
Rebuilding Exoffenders Successfully FL$360,213 Executive Director $72,000 $62,907 2024
Unlock Tomorrow CA$292,428 President $48,560 $38,999 2024
A Safe Space Of St Charles LA$289,384 Executive Director $26,004 $26,631 2024
Celebrate Forever Families TX$376,007 Out Going Executive Director $54,808 $50,990 2024
The Four-seven Inc OH$280,797 Executive Director $73,392 $72,295 2024
Man Up Inc RI$377,528 Ceo/founder $108,536 $96,793 2024
This Is Living Ministries TN$380,610 President $44,200 $43,210 2024
The Childrens Law Project Of Hawaii HI$391,252 Executive Director $46,565 $38,774 2024
No More Tears Inc CA$394,088 President $68,144 $56,343 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default71st
Total compensation (D + F), as reported (no adjustments)65th
Reportable pay only (column D), adjusted71st
All sources (D + E + F), adjusted71st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Annette Veasey) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 48 similarly situated organizations (Same NTEE sector (I40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $67,525 is reasonable (approximately the 71st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.