Live preview — download the board-ready PDF to attach to your minutes.Download the free PDF
Email yourself a copy:
PeerBasis
Compensation Comparability Determination

March For Moms Association

Executive Director / CEO

EIN 814352543
KS · NTEE E70
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Laneceya Russ, Executive Director / CEO ($141,737) against every comparable organization that fit the selection criteria — 60 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 100th percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Laneceya Russ — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

60 organizations qualified on sector, size, and geography 60 within the band form the benchmarked peer set.

Distribution of comparable compensation

$633 total compensation of comparable organizations → $132,805 $141,737
$12,52010th
$25,83325th
$49,196Median
$69,37175th
$90,66990th
$141,737This org · 100th
p10$12,520
p25$25,833
p50$49,196
p75$69,371
p90$90,669
$141,737

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to KS cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Etta Pete Sickle Cell Anemia Foundation LA$164,993 Executive Director $20,800 $20,592 2024
Head Strong & Ready Aka Head Strong & CA$165,551 Treasurer $25,259 $20,189 2023
Travelers Education Group TX$166,468 Member $30,000 $26,981 2024
Healthnet Foundation Inc IN$166,626 Board Member $22,934 $22,387 2023
Heart Coalition Inc GA$159,340 Chairman $9,000 $7,926 2025
Good Hope Inc MA$168,787 President $15,600 $12,976 2023
Integrity Unlimited Community NC$172,029 Vice Preside $22,320 $21,348 2023
Healthy Homeworks ME$172,895 Executive Director $76,502 $68,874 2024
Alzheimers Of Glynn Brunswick Inc GA$173,184 Executive Dir. $54,226 $49,021 2024
Vax 2 Stop Cancer AL$151,953 Ceo $63,179 $61,366 2024
The American Society Of Breast Surgeons Foundation MD$150,365 Executive Director $106,351 $89,394 2024
Greater Houston Area Health Education TX$178,630 Executive Director $65,769 $59,150 2024
Abortion Care For Tennessee TN$179,958 Executive Director-left During Year $2,525 $2,387 2024
Florida Coalition On Donation Inc FL$180,569 Executive Di $60,000 $49,370 2025
Minnesota Oral Health Coalition MN$145,868 Executive Director $145,200 $132,805 2023
Kindness To Prevent Blindness Inc IN$143,504 Prior Executive Director $32,625 $31,847 2023
Costs Of Care Inc MA$183,476 Executive Director $15,250 $12,685 2023
Cumberland Valley Breast Care PA$183,666 President, Ceo $55,284 $49,567 2024
50 Hoops National Prostate Awareness TX$136,575 Executive Director $60,000 $55,556 2023
Earthwide Surgical Foundation MO$193,913 President $80,000 $78,431 2023
The Committee To Reduce Infection CT$196,577 Chairman $118,800 $100,147 2024
Illinois Rural Health Association IL$200,232 Executive Director $63,350 $54,551 2025
Asian Resource Center OH$201,990 Executive Di $38,346 $36,516 2024
Lopa Foundation LA$203,618 Ceo $11,147 $11,035 2024
Accma Community Health Foundation CA$120,505 Executive Director $45,633 $36,474 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to KS cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to KS cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default100th
Total compensation (D + F), as reported (no adjustments)97th
Reportable pay only (column D), adjusted100th
All sources (D + E + F), adjusted93rd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Laneceya Russ) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 60 similarly situated organizations (Same NTEE sector (E70), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $141,737 is reasonable (approximately the 100th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.