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PeerBasis
Compensation Comparability Determination

Hub404 Conservancy Inc

Executive Director / CEO

EIN 822946128
GA · NTEE C50
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Anthony Rodriguez, Executive Director / CEO ($139,067) against every comparable organization that fit the selection criteria — 34 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 91st percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Anthony Rodriguez — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

34 organizations qualified on sector, size, and geography 34 within the band form the benchmarked peer set.

Distribution of comparable compensation

$10,676 total compensation of comparable organizations → $166,334 $139,067
$29,22410th
$45,01925th
$75,478Median
$101,39075th
$112,58390th
$139,067This org · 91st
p10$29,224
p25$45,019
p50$75,478
p75$101,390
p90$112,583
$139,067

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to GA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Keep Northern Illinois Beautiful IL$456,498 Executive Di $65,343 $63,889 2024
Freedom's Way Heritage Association Inc MA$483,963 Executive Director $124,378 $111,159 2024
Friends Of Bunker Hill MO$447,263 Executive Director $44,615 $48,385 2023
Alaskans For Litter Prevention And AK$439,561 Executive Dir. $113,397 $107,822 2024
Downtown Association Of Fairbanks AK$425,634 Executive Director $66,548 $65,146 2023
Green Cities Accord MN$425,247 Director Of Programs And Operations $114,105 $112,134 2024
Friends Of The Welty Environmental Center Inc WI$424,763 Executive Director $41,050 $43,897 2023
Neighborhood Forest Inc MN$509,462 Executive Director $75,000 $73,704 2024
Growsmart Maine ME$513,715 Executive Di $103,114 $102,689 2024
Small Town Project CO$415,800 Development Director $14,400 $14,138 2023
Mini Mart City Park WA$414,865 President $20,000 $17,808 2024
Palos Verdes Estates Foundation CA$414,730 Executive Director $50,000 $42,940 2024
Keep Knoxville Beautiful Inc TN$412,096 Executive Dir. $70,600 $71,903 2025
Natural Restorations AZ$400,227 Executive Director $98,807 $94,507 2024
Clean Fairfax Council VA$399,566 Executive Director $104,213 $97,494 2025
Camp Rd Inc MI$536,765 Executive Director $48,673 $51,441 2023
Foothills Rails-to-trails Coalition WA$536,942 Executive Director $74,100 $67,930 2023
Plant It Again CA$391,678 Ceo $82,309 $70,686 2024
Next Level Productions And Promotions FL$376,467 President $11,099 $10,676 2023
Cuenca Los Ojos AZ$375,552 Executive Director $35,337 $33,799 2024
Keep North Fulton Beautiful Inc GA$360,232 Former Executive Director $85,800 $91,956 2022
Keep Midland Beautiful Inc TX$351,019 Executive Dir. $28,413 $28,267 2024
Capital Trees VA$583,064 Executive Di $82,577 $77,252 2025
Proud Louisiana Llc LA$348,338 Executive Di $32,667 $35,775 2024
Scenic Houston Inc TX$347,997 Executive Director $167,194 $166,334 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to GA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to GA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default91st
Total compensation (D + F), as reported (no adjustments)91st
Reportable pay only (column D), adjusted91st
All sources (D + E + F), adjusted82nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Anthony Rodriguez) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 34 similarly situated organizations (Same NTEE sector (C50), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $139,067 is reasonable (approximately the 91st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.