Live preview — download the board-ready PDF to attach to your minutes.Download the free PDF
Email yourself a copy:
PeerBasis
Compensation Comparability Determination

Florida's Great Northwest

Executive Director / CEO

EIN 824924855
FL · NTEE S11
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Jennifer Conoley, Executive Director / CEO ($27,444) against every comparable organization that fit the selection criteria — 185 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 43rd percentile of comparable organizationswithin the typical range

Benchmarked executive: Jennifer Conoley — reported title “PRESIDENT & CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

185 organizations qualified on sector, size, and geography 185 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $221,796 $27,444
$6,69310th
$16,55925th
$32,702Median
$57,22575th
$102,92690th
$27,444This org · 43rd
p10$6,693
p25$16,559
p50$32,702
p75$57,225
p90$102,926
$27,444

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to FL cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Friends Of Bastrop Main Street Inc LA$65,091 Exec. Director $17,346 $20,332 2024
Main Street Elkader IA$64,493 Executive Director $13,565 $15,811 2024
Tama Toledo Area Chamber Of Commerc IA$64,262 Secretary/co $17,956 $20,928 2024
Metropolitan Housing Development Corp IL$64,250 President $50,000 $50,977 2025
Quad City Association Of Finishing IA$64,036 Executive Director $37,724 $45,267 2023
Dawson Co Economic Development Council MT$66,093 Executive Director $28,500 $32,702 2024
Onmain Inc OH$66,667 President/coo $42,799 $49,679 2023
Healthy Communities Of Southern CA$62,998 Secretary $18,564 $16,623 2025
Community Growth Foundation CO$67,203 President $23,812 $24,305 2024
Seaside Downtown Development Association OR$62,351 Executive Director $46,344 $45,813 2024
Pedals Michigan MI$67,649 President $51,905 $58,714 2023
Storyconnect OH$62,106 Ceo $49,300 $57,225 2023
Cmh Holding Co MD$61,933 Ceo - Retired 2/23 $187,831 $192,449 2023
Marshall Area Community Services MI$67,997 Director $7,000 $7,691 2024
Ketchikan Charr Inc AK$61,418 President $8,700 $8,854 2024
Fells Point Main Street Inc MD$68,891 Executive Dir. $13,364 $13,300 2024
Ablegamers Holding Limited WV$69,120 President $14,367 $16,559 2024
Aft-oregon Building Trust Inc OR$60,654 President $1,341 $1,326 2024
Personal Affordable Living Inc CO$60,636 Director $15,055 $15,367 2024
Isles Properties Inc NJ$69,346 Managing Director $17,499 $17,123 2023
Mifflinburg Heritage & Revitalization Assoc Inc PA$60,502 Executive Director $16,800 $17,834 2024
Professional Medical Staff Memorial Hospital Of Gardena CA$60,466 Chief Executive Officer $1,200 $1,103 2024
Downtown Branson Betterment Assoc MO$69,440 Executive Di $39,793 $48,084 2022
Pinellas Urban Properties 2 Inc FL$69,498 Interim President $20,121 $21,565 2022
Temple Business League TX$60,300 Executive Director $18,000 $19,167 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to FL cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to FL cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default43rd
Total compensation (D + F), as reported (no adjustments)43rd
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted77th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Jennifer Conoley) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 185 similarly situated organizations (Same NTEE major group (S), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $27,444 is reasonable (approximately the 43rd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.