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PeerBasis
Compensation Comparability Determination

Free Mom Hugs Inc

Executive Director / CEO

EIN 831530294
OK · NTEE A01
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Karrie Fletcher-rollins, Executive Director / CEO ($91,335) against every comparable organization that fit the selection criteria — 22 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 82nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Karrie Fletcher-rollins — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

22 organizations qualified on sector, size, and geography 22 within the band form the benchmarked peer set.

Distribution of comparable compensation

$4,784 total compensation of comparable organizations → $110,567 $91,335
$30,94510th
$44,99925th
$70,305Median
$86,09775th
$97,73990th
$91,335This org · 82nd
p10$30,945
p25$44,999
p50$70,305
p75$86,097
p90$97,739
$91,335

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to OK cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
The Mahogany Project TX$491,200 Director $92,518 $86,529 2023
Utah Cultural Alliance Foundation UT$493,367 Executive Dir. $59,063 $54,898 2024
Second Chance Dv Sa Shelter AR$495,781 Executive Di $52,618 $53,713 2024
North Atlantic Arts Alliance ME$496,692 Executive Director $50,000 $46,812 2023
The Intentional Man Project CA$464,458 Executive Director $111,000 $84,802 2025
Ohio Alliance For Arts Education OH$519,143 Executive Di $87,200 $83,875 2024
Black Lives Matter Paterson NJ$522,264 Ceo $40,000 $32,433 2024
St Louis Arts Chamber Of Commerce MO$525,000 Treasurer $32,000 $30,780 2024
Walls Turned Sideways Nfp IL$439,914 Director/co-ed $40,137 $34,911 2025
Young Latino Network OH$535,465 Executive Dir. $71,596 $70,901 2023
West Virginia Alliance Of Recovery WV$541,067 Executive Director $73,757 $72,525 2024
Treasure House Of Hope CO$429,501 Executive Director $101,000 $87,952 2024
Arc Of The Central Mountains CO$415,334 Executive Director $112,653 $98,099 2024
Joseph's House Holding Corporation NJ$403,006 Executive Dir. $136,362 $110,567 2024
South Jersey Cultural Alliance NJ$388,800 Executive Dir. $85,971 $69,708 2024
Hands Healing Hearts Inc KY$596,422 Executive Director $45,500 $44,394 2024
Arabia Mountain Heritage Area Alliance GA$603,041 Executive Dir. $117,600 $107,384 2024
The Ella Project LA$368,492 Co Founder $94,500 $94,500 2024
Dynamic Young Minorities Of Nashville TN$605,931 Ceo $82,250 $78,515 2024
Art Of The Cowgirl Foundation MT$361,093 Executive Dir. $30,000 $29,368 2024
Hope Alive Incorporated CA$623,484 Executive Director Emeritus $6,100 $4,784 2024
Our Community Ltd WI$694,455 Executive Director $55,691 $54,380 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to OK cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to OK cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default82nd
Total compensation (D + F), as reported (no adjustments)68th
Reportable pay only (column D), adjusted73rd
All sources (D + E + F), adjusted82nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Karrie Fletcher-rollins) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 22 similarly situated organizations (Same NTEE sector (A01), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $91,335 is reasonable (approximately the 82nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.