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PeerBasis
Compensation Comparability Determination

Hola Ohio

Executive Director / CEO

EIN 832039252
OH · NTEE S19
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Veronica Dahlberg, Executive Director / CEO ($89,800) against every comparable organization that fit the selection criteria — 1764 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 66th percentile of comparable organizationswithin the typical range

Benchmarked executive: Veronica Dahlberg — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

1,764 organizations qualified on sector, size, and geography 1,764 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $934,767 $89,800
$18,51010th
$46,31925th
$73,787Median
$104,53075th
$143,97090th
$89,800This org · 66th
p10$18,510
p25$46,319
p50$73,787
p75$104,530
p90$143,970
$89,800

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to OH cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
River And Plains Society Inc MT$424,600 Secretary $20,032 $20,990 2023
Outlaw Square Inc SD$424,561 Director $68,498 $73,483 2023
City Of Good Inc ID$424,455 Executive Director $107,294 $110,946 2023
Usa Sprinkler Fitter Business FL$424,274 Director - Past $500 $443 2024
Lawrence County Tourist Promotion Agency Inc PA$425,020 Executive Director $77,185 $72,673 2024
The Paterson Alliance Inc NJ$424,179 Retiring Executive Director $31,205 $26,305 2024
The Circuit OH$424,129 Exectuive Director $50,521 $52,013 2023
The Neighborhood Network Alliance IL$425,227 Executive Dir. $110,043 $105,160 2023
90 Minds Inc CA$425,280 Executive Director $94,300 $76,880 2024
Energy Trading Institute DC$423,863 Secretary $294,796 $244,244 2024
Mid-atlantic Off-road Enthusiasts Inc VA$425,679 Executive Director $90,483 $82,486 2024
Downtown Pkb Inc WV$423,548 Executive Di $66,121 $67,594 2024
Oyster Bay Main Street Association NY$425,779 Executive Director Terminated Jan 2025 $79,000 $65,663 2025
Plaza Area Council Inc MO$423,461 President $124,583 $124,583 2024
Socorro County Options Prevention NM$422,804 Coordinator/ $40,740 $41,371 2024
Historic Downtown Millersburg Inc OH$426,715 Executive Director $41,667 $41,667 2024
Yazoo County Fair & Civic League Inc MS$422,464 President $32,400 $34,070 2024
Shelby County Tourism & Visitors' IN$422,361 Executive Di $62,875 $62,602 2024
Main Street Pascagoula MS$426,927 Executive Di $60,875 $64,013 2024
Business Network Of Emergency Resources NY$427,009 President / Ceo $90,000 $76,784 2024
Leadership Houston Inc TX$422,136 Executive Di $93,339 $88,153 2024
Medical Staff Of Good Samaritan Hospital CA$427,380 Past Chief Of Staff $14,688 $11,975 2024
495 Metrowest Corridor Partnership Inc MA$427,385 Executive Director $125,699 $109,797 2023
Anderson County Chamber Of Commerce Inc TN$427,412 President Non Voting $42,708 $42,385 2024
Lower Bucks County Chamber Of Commerce PA$427,438 Executive Dir. $57,243 $53,896 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to OH cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to OH cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default66th
Total compensation (D + F), as reported (no adjustments)59th
Reportable pay only (column D), adjusted69th
All sources (D + E + F), adjusted56th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Veronica Dahlberg) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 1764 similarly situated organizations (Same NTEE major group (S), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $89,800 is reasonable (approximately the 66th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.