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PeerBasis
Compensation Comparability Determination

Goodwill Ventures

Executive Director / CEO

EIN 833471560
IN · NTEE P40
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Debie Coble, Executive Director / CEO ($27,429) against every comparable organization that fit the selection criteria — 76 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 30th percentile of comparable organizationswithin the typical range

Benchmarked executive: Debie Coble — reported title “BOARD MEMBER”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

76 organizations qualified on sector, size, and geography 76 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,628 total compensation of comparable organizations → $108,947 $27,429
$15,68010th
$25,56525th
$39,977Median
$53,18075th
$66,54890th
$27,429This org · 30th
p10$15,680
p25$25,565
p50$39,977
p75$53,180
p90$66,548
$27,429

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to IN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Families Helping Families IA$157,744 Exec Dir - (Current) Partial $6,923 $7,003 2025
Fathers Alive In The Hood NY$158,240 Executive Director $9,691 $8,549 2023
Orphans Treasure Box Books IL$159,725 Chair $10,133 $9,447 2024
National House Of Hope Inc FL$162,181 Director $71,417 $68,184 2022
Sacramento Kindness Campaign I CA$144,166 Ceo $20,539 $16,818 2024
Reclaiming Our Community MO$164,095 Director $15,806 $15,875 2024
Families First Inc PA$168,206 Director $72,064 $66,390 2025
Cocoa House Inc NY$138,519 Executive Di $14,064 $12,051 2024
Radical Love IL$169,699 President $32,632 $30,421 2024
Jennings County Council On Domestic Violence Inc IN$169,801 Executice Director $53,257 $53,257 2024
The Tree House Foundation Inc FL$170,518 Executive Director $53,323 $47,501 2024
Cov Co Partnership For Children AL$171,144 Treasurer $8,400 $8,859 2023
See Forward Ukraine Inc MA$172,141 Executive Dir. $50,000 $42,606 2024
Real Dads Network Incorporated NY$172,618 President $21,176 $18,145 2024
Strongfamilies Inc AZ$133,086 President $20,267 $18,483 2024
Black Lives Matter 5280 CO$174,327 Board Chairperson $104,100 $97,451 2023
Pregnancy And Family Services AL$174,575 Executive Director $39,684 $40,654 2024
Martin Area Resource Center MI$174,732 Executive Di $25,245 $25,439 2023
Seeds Of Promise MI$130,684 Executive Director $65,000 $65,499 2023
United Services For Effective Parenting Ohio Inc OH$176,743 Executive Director $84,825 $85,195 2024
Parenteen Inc WA$130,226 President $66,022 $56,052 2024
Family Promise Of Irving TX$177,050 Executive Director $50,219 $47,636 2024
The Crystal Dreams Foundation CA$129,017 Director $56,841 $46,543 2024
Faithbuilders Inc KS$128,260 Executive Di $36,000 $36,880 2024
Pregnancy Crisis Center Inc FL$127,930 Executive Director $68,042 $62,404 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to IN cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to IN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default30th
Total compensation (D + F), as reported (no adjustments)29th
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted100th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Debie Coble) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 76 similarly situated organizations (Same NTEE sector (P40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $27,429 is reasonable (approximately the 30th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.