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PeerBasis
Compensation Comparability Determination

The Outreach Connection Inc

Executive Director / CEO

EIN 833788777
NJ · NTEE D20
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Rachel Laul, Executive Director / CEO ($51,877) against every comparable organization that fit the selection criteria — 419 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 52nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Rachel Laul — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

419 organizations qualified on sector, size, and geography 419 within the band form the benchmarked peer set.

Distribution of comparable compensation

$145 total compensation of comparable organizations → $390,131 $51,877
$13,19210th
$28,01325th
$50,488Median
$69,07375th
$90,77090th
$51,877This org · 52nd
p10$13,192
p25$28,013
p50$50,488
p75$69,073
p90$90,770
$51,877

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NJ cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Needy Paws Rescue MO$427,084 President $19,191 $22,766 2024
Olive Branch Animal Rescue & Refuge Inc WV$426,682 President/treasurer $39,433 $49,233 2023
Lincoln County Humane Societyinc WI$427,809 Shelter Mana $59,576 $69,687 2024
Center For Animal Protection And Education CA$428,652 Officer $12,115 $11,717 2024
Equamore Foundation OR$424,360 Executive Director $35,687 $38,215 2023
Concern For Helping Animals In VA$424,145 President $42,478 $47,294 2023
Rangeland Wild CA$430,576 President $32,233 $31,174 2024
Dodge County Humane Society Inc WI$423,409 Executive Director $31,200 $37,573 2023
Rockbridge County Spca VA$423,103 Executive Director $49,534 $53,568 2024
Suncoast Primate Sanctuary Foundation Inc FL$431,256 Director $5,000 $5,261 2024
Luv2howl Animal Rescue NJ$422,847 President $14,000 $14,414 2023
Toledo Animal Shelter Association OH$422,702 Executive Director $65,308 $77,473 2024
Arkansans For Animals Inc AR$422,270 Executive Director $59,615 $75,053 2024
Marion Animal Resource Connect TN$421,872 Manager $62,400 $73,463 2024
Horses Of Tir Na Nog CA$432,472 Administrator $33,280 $33,137 2023
Eastern Pa Animal Alliance PA$421,575 President $104,000 $116,160 2024
Dubois County Humane Society IN$421,080 Executive Director $25,395 $30,881 2023
Animal Welfare Society Inc CT$433,278 Shelter Manager $79,158 $83,127 2024
Alamo Animal Encounters TX$421,016 President $59,500 $68,631 2023
Pickens County Humane Society SC$420,687 Executive Director $48,576 $56,759 2024
Friends Forever Animal Rescue NY$420,623 964 Auburn St, Hannibal Ny 13074 $90,610 $91,705 2024
Forpaws Spay & Neuter Clinic CA$433,838 Ceo $39,820 $38,512 2024
Pets For Patriots Inc NY$434,165 Founder & Chief Executive $134,382 $136,006 2024
Green County Humane Society WI$434,304 Executive Director $29,687 $35,751 2023
Bella Vista Animal Shelter Inc AR$434,379 Executive Director $40,804 $51,371 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NJ cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NJ cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default52nd
Total compensation (D + F), as reported (no adjustments)60th
Reportable pay only (column D), adjusted53rd
All sources (D + E + F), adjusted51st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Rachel Laul) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 419 similarly situated organizations (Same NTEE sector (D20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $51,877 is reasonable (approximately the 52nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.