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PeerBasis
Compensation Comparability Determination

Personal Affordable Living Inc

Executive Director / CEO

EIN 841214101
CO · NTEE S20Z
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Deanna Custer, Executive Director / CEO ($15,055) against every comparable organization that fit the selection criteria — 37 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 22nd percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Deanna Custer — reported title “DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

37 organizations qualified on sector, size, and geography 37 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $127,078 $15,055
$8,84210th
$16,28625th
$34,179Median
$47,48475th
$93,86490th
$15,055This org · 22nd
p10$8,842
p25$16,286
p50$34,179
p75$47,484
p90$93,864
$15,055

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CO cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Trellis Community Development AZ$60,219 Ceo (Thru July 2024) $5,027 $5,042 2024
Bridge Homes Inc CA$59,215 Vice President & Cfo/director $120,312 $111,545 2023
Aledo Main Street Inc Nfp IL$59,053 Executive Di $46,230 $46,176 2025
Main Street Lawrenceburg TN$59,050 Executive Director $36,205 $39,689 2024
Jefferson Street United Merchants TN$58,984 Executive Di $10,600 $11,963 2023
Healthy Communities Of Southern CA$62,998 Secretary $18,564 $16,286 2025
Main Street Elkader IA$64,493 Executive Director $13,565 $15,490 2024
Friends Of Bastrop Main Street Inc LA$65,091 Exec. Director $17,346 $19,919 2024
Ghf Residential Services ME$54,863 President/ceo $96,584 $100,861 2024
Community Growth Foundation CO$67,203 President $23,812 $23,812 2024
Fells Point Main Street Inc MD$68,891 Executive Dir. $13,364 $13,030 2024
Pedro Bay Benefits Corporation Inc AK$52,061 Executive Di $38,880 $38,765 2024
Downtown Branson Betterment Assoc MO$69,440 Executive Di $39,793 $47,108 2022
Athens Housing Ventures Fund Inc GA$70,276 Former Presi $2,210 $2,386 2023
Main Street Manning IA$70,570 Executive Di $11,520 $13,155 2024
Business Resource And Investment Service NY$50,081 Executive Director $134,848 $127,078 2024
Corryville Community Development OH$48,782 Executive Director (Until 3/31/23) $104,977 $119,380 2023
Bridgeport Generation Now Votes CT$72,569 President $43,939 $42,964 2024
Madrone Community Development Foundation CA$48,054 President $33,750 $30,393 2024
Alpha Alpha Lambda Community Development Inc NJ$74,012 Director $1 $1 2024
Mercy Housing California Family CO$45,517 President $22,009 $22,009 2024
Cam Foundation CA$76,141 President $40,000 $36,021 2024
Oasis Christian Community Development Co IN$44,206 President And Executive Director $70,577 $77,619 2024
Public Facilities For The City Of SC$43,516 President $74,700 $83,672 2023
Corporacion Ele CA$78,877 Director $24,000 $21,613 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CO cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CO cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default22nd
Total compensation (D + F), as reported (no adjustments)24th
Reportable pay only (column D), adjusted46th
All sources (D + E + F), adjusted16th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Deanna Custer) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 37 similarly situated organizations (Same NTEE sector (S20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $15,055 is reasonable (approximately the 22nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.