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PeerBasis
Compensation Comparability Determination

Pawsitive Alliance

Executive Director / CEO

EIN 841679356
WA · NTEE D20
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Jenny Fraley, Executive Director / CEO ($32,227) against every comparable organization that fit the selection criteria — 265 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 49th percentile of comparable organizationswithin the typical range

Benchmarked executive: Jenny Fraley — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

265 organizations qualified on sector, size, and geography 265 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,508 total compensation of comparable organizations → $627,073 $32,227
$7,91410th
$17,55325th
$33,632Median
$53,57475th
$72,63290th
$32,227This org · 49th
p10$7,914
p25$17,553
p50$33,632
p75$53,574
p90$72,632
$32,227

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Panama City Beach FL$201,772 President $15,457 $15,754 2024
Puppy Hill Farm Animal Rescue Inc FL$202,073 Executive Director $46,827 $47,725 2024
Equine Rescue League Foundation Inc VA$202,094 Vice President $11,700 $12,618 2023
Shots For Spays CA$202,340 Chief Medical Officer $4,400 $4,016 2025
The Pet Fund CA$204,014 Executive Director $30,000 $28,104 2024
Voters For Animal Rights Inc NY$204,080 Director $4,640 $4,875 2022
Blackfoot Animal Shelter & Rescue ID$204,305 Director $43,479 $50,179 2024
Animal Welfare Coalition Of Northeastern New Mexico NM$198,544 Office Assistant $21,558 $25,156 2024
Roanoke Valley Horse Rescue Inc VA$204,861 Ceopresident $55,180 $57,802 2024
Barbara Grannan Carie Feline IN$198,214 President $23,500 $26,886 2024
International Veterinary Outreach CA$198,080 Board Chair Chief Program Officer $42,500 $40,990 2023
Life With Pigs VA$205,176 President $26,064 $27,302 2024
Northern Colorado Friends Of Ferals CO$197,819 President $26,500 $27,568 2024
Meow Mission Incorporated IN$205,482 President $1,500 $1,716 2024
No Greater Love Inc AL$205,485 Adoption Coordinator $44,820 $52,531 2024
Susie Spector Foundation CA$205,497 Coo $76,404 $71,576 2024
Puplandia Dog Rescue OR$205,932 Founder/dire $75,818 $78,642 2023
Humane Society Of Amherst County VA$205,932 Vice President $3,858 $4,041 2024
Hope Haven Farm Sanctuary PA$206,572 Executive Di $20,000 $22,277 2023
Murphy's Paw Rescue Inc CT$206,698 Executive Director $100,000 $104,725 2023
Hope Lives Here TX$196,111 President $43,219 $46,902 2024
Give Me Shelter Cat Rescue CA$195,795 Executive Director $36,000 $33,725 2024
Glory Bound Rescue Ranch IL$195,165 President $12,403 $13,229 2024
Catalyst Council Inc MD$195,070 Executive Director $182,842 $190,929 2023
Sanilac County Humane Society MI$208,104 President $79,189 $91,294 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default49th
Total compensation (D + F), as reported (no adjustments)51st
Reportable pay only (column D), adjusted49th
All sources (D + E + F), adjusted49th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Jenny Fraley) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 265 similarly situated organizations (Same NTEE sector (D20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $32,227 is reasonable (approximately the 49th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.