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PeerBasis
Compensation Comparability Determination

Reckoning Inc

Executive Director / CEO

EIN 842692296
KY · NTEE A30
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Dan Gediman, Executive Director / CEO ($66,950) against every comparable organization that fit the selection criteria — 50 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 68th percentile of comparable organizationswithin the typical range

Benchmarked executive: Dan Gediman — reported title “President Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

50 organizations qualified on sector, size, and geography 50 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,728 total compensation of comparable organizations → $164,765 $66,950
$14,70110th
$35,35425th
$52,044Median
$75,07875th
$84,60490th
$66,950This org · 68th
p10$14,701
p25$35,354
p50$52,044
p75$75,078
p90$84,604
$66,950

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to KY cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Double Portion Media CA$257,101 Ceo $43,600 $34,037 2024
Lexicon Of Sustainability Inc CA$258,554 President $46,153 $36,030 2024
The Pulp MT$260,024 Co-publisher $80,000 $77,963 2024
The Fallon Post NV$260,755 President $40,005 $37,324 2023
Transcendent Media Inc CA$244,431 President $75,100 $60,360 2023
Soapbox Productions And Organizing IL$243,786 President $45,000 $41,178 2023
Mission Rise Inc CA$265,521 President & Ceo $66,000 $51,524 2024
New Perspectives Media Assc SC$238,857 Executive Producer $14,500 $14,080 2023
Fraser Valley Community Media Inc CO$271,734 Executive Director $43,000 $37,276 2024
Headfirst Arts & Media Inc CA$232,602 President & Director $205,000 $164,765 2023
Alameda Post Inc CA$227,628 President $15,210 $11,874 2024
Asian American Media Inc CA$280,899 President $99,512 $77,686 2024
Feet In 2 Worlds Inc NY$281,470 President $38,640 $31,567 2024
Just Facts Inc TX$282,819 President $133,322 $120,571 2024
Brown Girls Doc Mafia Inc NY$222,011 Founder And Co-executive Director $125,000 $105,135 2023
Ad Relief Of Greater Los Angeles CA$219,800 Exec. Director $62,500 $50,233 2023
Kiowa County Ks Media Center KS$288,920 Creative Director $52,134 $50,919 2024
5 Stone Media MN$291,829 Executive Dir. $84,932 $75,872 2024
Armando Info Inc FL$213,376 Director And President $22,240 $18,889 2024
Cicero Independiente Nfp IL$292,904 President $60,000 $54,904 2023
The Record Community News Group IL$298,634 Treasurer $86,961 $77,292 2024
Granite State News Collaborative NH$302,569 Executive Director $40,831 $34,086 2024
Unicorn Riot MN$303,413 Board Chair $79,712 $71,209 2024
Lion Speaks OR$304,834 Executive Director $71,700 $60,198 2024
Action Youth Media Incorporated MD$304,953 Executive Director $83,540 $72,696 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to KY cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to KY cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default68th
Total compensation (D + F), as reported (no adjustments)56th
Reportable pay only (column D), adjusted70th
All sources (D + E + F), adjusted66th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Dan Gediman) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 50 similarly situated organizations (Same NTEE sector (A30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $66,950 is reasonable (approximately the 68th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.