Executive Director / CEO
This analysis benchmarks the total compensation of Rochelle Howell, Executive Director / CEO ($35,125) against every comparable organization that fit the selection criteria — 25 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.
Compensation sits at approximately the 48th percentile of comparable organizationswithin the typical range
Benchmarked executive: Rochelle Howell — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.
Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MD cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.
| Organization | State | Revenue | Matched title | Comp (reported) | Comp (adjusted) | FY |
|---|---|---|---|---|---|---|
| Michigan Doodle Rescue Connect | MI | $287,327 | President | $11,100 | $12,617 | 2023 |
| Valley Animal Haven & Adoption Center | CA | $289,619 | Mgr Kennel Opts | $34,837 | $33,127 | 2023 |
| Petmatchmaker Rescue South | TN | $291,760 | Director | $19,210 | $21,598 | 2024 |
| Connecticut For Animals Education Fund | CT | $300,593 | Ceo | $78,098 | $78,324 | 2024 |
| Palomacy Pigeon And Dove Adoptions | CA | $264,011 | Executive Director | $64,480 | $59,555 | 2024 |
| Norcal Bully Breed Rescue | CA | $309,542 | President | $103,670 | $98,580 | 2023 |
| Animalluvr's Dream Rescue Inc | FL | $313,312 | President | $30,000 | $32,307 | 2022 |
| Vegan Hacktivists Inc | MD | $256,459 | Treasurer/consultant | $17,505 | $18,022 | 2023 |
| Mary Ann Morris Animal Society | SC | $255,671 | President | $58,615 | $63,721 | 2025 |
| Pawfect Life Rescue Inc | MA | $252,378 | Vice Preside | $33,114 | $31,829 | 2024 |
| Wagging Tails Rescue | NV | $324,734 | Executive Di | $72,230 | $77,442 | 2024 |
| Lucks Rescue Inc | GA | $326,475 | President | $10,385 | $11,169 | 2024 |
| Tailored Rides Equine Assisted Therapy Inc | TX | $327,165 | Executive Director | $18,950 | $20,875 | 2023 |
| Paws & Pals | MO | $329,954 | Ceo | $50,000 | $58,318 | 2023 |
| Hickory Nut Gap Farm Education Project Inc | NC | $240,127 | Executive Director | $15,000 | $17,068 | 2023 |
| Hec Hooves Of Joy Inc | WI | $333,687 | Treasurer | $78,000 | $89,706 | 2023 |
| Carson City Cares Inc | NV | $344,255 | President | $15,400 | $16,999 | 2023 |
| The Bunny Museum | CA | $223,633 | President | $9,600 | $8,867 | 2024 |
| Humane Society Of Eastern Oregon | OR | $223,612 | Executive Di | $60,000 | $59,599 | 2024 |
| Nevada Wildlife Federation | NV | $221,756 | Executive Dir. | $84,480 | $88,241 | 2025 |
| Human-animal Alliance Inc | FL | $217,629 | Exec Director; Treasurer & Secretary | $80,000 | $82,761 | 2023 |
| Ruth Steinert Memorial Spca | PA | $367,298 | Shelter Mana | $42,687 | $45,533 | 2024 |
| Cats Of San Bernardino | CA | $376,854 | Vice President | $86,565 | $85,690 | 2022 |
| Elder Pet Care | CO | $382,149 | President | $2,921 | $2,996 | 2024 |
| 4e Kennels Healing Hearts Inc | NV | $408,217 | President | $71,500 | $78,924 | 2023 |
Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MD cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.
Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MD cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.
Sensitivity — the subject's percentile under alternative compensation definitions:
| Basis | Subject percentile |
|---|---|
| Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default | 48th |
| Total compensation (D + F), as reported (no adjustments) | 48th |
| Reportable pay only (column D), adjusted | 48th |
| All sources (D + E + F), adjusted | 48th |
If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.
Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:
Draft board minutes — executive compensation
Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.