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PeerBasis
Compensation Comparability Determination

Central Virginia Business Coalition

Executive Director / CEO

EIN 843642025
VA · NTEE S40
FY ending 2024-09-30
June 9, 2026

This analysis benchmarks the total compensation of Heather Alto, Executive Director / CEO ($83,046) against every comparable organization that fit the selection criteria — 75 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 52nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Heather Alto — reported title “SECRETARY/EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

75 organizations qualified on sector, size, and geography 75 within the band form the benchmarked peer set.

Distribution of comparable compensation

$5,366 total compensation of comparable organizations → $338,858 $83,046
$32,51610th
$64,75625th
$79,621Median
$111,97075th
$179,55390th
$83,046This org · 52nd
p10$32,516
p25$64,756
p50$79,621
p75$111,970
p90$179,553
$83,046

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Nc Captive Insurance Association NC$277,996 President & $119,969 $132,176 2023
Association Of Chartered Accountants In The United Statesltd NY$274,471 Chief Executive $110,000 $105,987 2023
Personalized Arthoplasty Society Inc GA$273,201 Executive Director $45,900 $47,799 2024
Naturally San Diego Inc CA$282,385 Executive Director $107,980 $96,568 2024
Startup Runway Foundation GA$282,700 Executive Director $30,129 $32,302 2023
Etma AZ$270,266 Managing/director $109,800 $112,596 2023
Southeast Oil And Gas Association MS$285,666 President $84,000 $96,893 2024
Womens Innovation Group IL$285,984 President $49,043 $49,936 2024
National Truck And Heavy Equipment CA$267,893 Director $6,000 $5,366 2024
Oklahoma Citys Adventure District OK$266,306 Director $65,385 $72,645 2025
Colorado Prestressers Association CO$292,703 Executive Dir. $163,400 $167,065 2023
The Cyber Guild Inc VA$293,920 Executive Director $102,349 $105,372 2023
Asphalt Pavement Association Of New NM$258,966 Executive Di $149,200 $166,200 2024
Florida Society For Health Care Risk Mgmt & Patient Safety FL$257,972 Executive Director $84,000 $79,621 2025
Carolina Loggers Association Inc NC$257,542 Executive Director $79,788 $85,384 2024
Cybersecurity Association Inc MD$256,137 Executive Dir. $85,648 $85,380 2023
Sheet Metal Contractors Association PA$255,785 Executive Director $97,500 $100,700 2024
National Tribal Gaming Commissioners WI$252,445 Executive Director $60,000 $66,815 2023
Massachusetts Brewers Guild Inc MA$251,223 Clerk/executive Director $133,656 $124,391 2024
Auto Body Association Of Texas TX$303,287 Executive Dir. $72,048 $74,642 2024
Construction Builders Association OH$304,251 Executive Director $98,500 $111,241 2023
Asociacion De Emprendedores CA$249,560 President $81,977 $75,478 2023
Dbl Equity Partners ND$304,896 President, Ceo, And Secret $48,437 $55,052 2024
Central Texas Angel Network TX$306,410 Executive Director $128,792 $133,430 2024
Jefferson County Tourism Commission MO$245,774 Key Employee $61,250 $67,188 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default52nd
Total compensation (D + F), as reported (no adjustments)55th
Reportable pay only (column D), adjusted57th
All sources (D + E + F), adjusted47th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Heather Alto) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 75 similarly situated organizations (Same NTEE sector (S40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $83,046 is reasonable (approximately the 52nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.