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PeerBasis
Compensation Comparability Determination

Plant It Again

Executive Director / CEO

EIN 845032322
CA · NTEE C50
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Karen Roth, Executive Director / CEO ($82,309) against every comparable organization that fit the selection criteria — 38 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 50th percentile of comparable organizationswithin the typical range

Benchmarked executive: Karen Roth — reported title “CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

38 organizations qualified on sector, size, and geography 38 within the band form the benchmarked peer set.

Distribution of comparable compensation

$4,050 total compensation of comparable organizations → $193,684 $82,309
$29,26210th
$50,27925th
$81,413Median
$118,31075th
$130,79590th
$82,309This org · 50th
p10$29,262
p25$50,279
p50$81,413
p75$118,310
p90$130,795
$82,309

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Clean Fairfax Council VA$399,566 Executive Director $104,213 $113,525 2025
Natural Restorations AZ$400,227 Executive Director $98,807 $110,046 2024
Next Level Productions And Promotions FL$376,467 President $11,099 $12,432 2023
Cuenca Los Ojos AZ$375,552 Executive Director $35,337 $39,357 2024
Keep Knoxville Beautiful Inc TN$412,096 Executive Dir. $70,600 $83,726 2025
Palos Verdes Estates Foundation CA$414,730 Executive Director $50,000 $50,000 2024
Mini Mart City Park WA$414,865 President $20,000 $20,737 2024
Small Town Project CO$415,800 Development Director $14,400 $16,462 2023
Keep North Fulton Beautiful Inc GA$360,232 Former Executive Director $85,800 $107,076 2022
Friends Of The Welty Environmental Center Inc WI$424,763 Executive Director $41,050 $51,115 2023
Green Cities Accord MN$425,247 Director Of Programs And Operations $114,105 $130,571 2024
Downtown Association Of Fairbanks AK$425,634 Executive Director $66,548 $75,857 2023
Keep Midland Beautiful Inc TX$351,019 Executive Dir. $28,413 $32,915 2024
Proud Louisiana Llc LA$348,338 Executive Di $32,667 $41,657 2024
Scenic Houston Inc TX$347,997 Executive Director $167,194 $193,684 2024
Alaskans For Litter Prevention And AK$439,561 Executive Dir. $113,397 $125,551 2024
Saratoga County Foundation Inc NY$342,857 Chamber President $35,004 $36,631 2024
Friends Of Bunker Hill MO$447,263 Executive Director $44,615 $56,340 2023
Keep Northern Illinois Beautiful IL$456,498 Executive Di $65,343 $74,395 2024
Greenscape Of Jacksonville Inc FL$325,928 Executive Di $85,000 $92,473 2024
Scenic Walton Inc FL$322,166 Executive Director $120,705 $131,318 2024
Accounting For Sustainability CA$319,429 Executive Dir. $176,867 $176,867 2024
Hub404 Conservancy Inc GA$466,925 Executive Dir. $139,067 $161,933 2024
Greater Eastover Neighborhood Foundation MS$308,187 Executive Director $63,700 $84,588 2023
San Francisco Beautiful CA$306,005 Executive Dir. $48,449 $48,449 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default50th
Total compensation (D + F), as reported (no adjustments)58th
Reportable pay only (column D), adjusted50th
All sources (D + E + F), adjusted42nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Karen Roth) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 38 similarly situated organizations (Same NTEE sector (C50), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $82,309 is reasonable (approximately the 50th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.