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PeerBasis
Compensation Comparability Determination

Serve Orlando Inc

Executive Director / CEO

EIN 845146406
FL · NTEE Z99
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Carrie Williamson, Executive Director / CEO ($57,050) against every comparable organization that fit the selection criteria — 187 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 54th percentile of comparable organizationswithin the typical range

Benchmarked executive: Carrie Williamson — reported title “President”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

187 organizations qualified on sector, size, and geography 187 within the band form the benchmarked peer set.

Distribution of comparable compensation

$21 total compensation of comparable organizations → $269,783 $57,050
$11,03410th
$23,15725th
$53,313Median
$77,99475th
$103,53490th
$57,050This org · 54th
p10$11,034
p25$23,157
p50$53,313
p75$77,994
p90$103,534
$57,050

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to FL cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Wisconsin Ffa Center Inc WI$262,304 Executive Di $85,858 $95,449 2024
Mexico Missions Inc OK$261,818 President $6,500 $7,619 2024
Snoqualmie Valley Preservation Alliance WA$264,774 Executive Dir. $88,125 $83,987 2024
North Texas Seniors Golf Association TX$267,045 President $42 $45 2024
Orcas Open Arts WA$257,731 President $18,400 $17,536 2024
Nwgm Title Holding Company Ii Inc NH$267,740 President $19,521 $18,693 2025
Northside Shares Help Inc GA$268,671 Executive Director $26,381 $28,236 2024
Friends Of The Children's Justice HI$256,351 Executive Director $65,676 $62,592 2024
Main Street Ottumwa IA$254,654 Executive Di $33,965 $38,568 2025
Sentinel Group WA$270,835 Chairman And President $21,419 $21,016 2023
Greenview Apartments Inc MN$270,880 President $65,715 $71,163 2023
Girls On The Run Capital Region NY$271,143 Executive Dir. $71,894 $67,372 2025
Garagiste Events Inc CA$271,614 President $29,500 $27,116 2024
Day Seven Ministries Inc PA$271,876 Executive Director $70,000 $74,308 2024
The Portland Fellowship OR$252,107 Executive Director $94,400 $93,318 2024
Science Arts Sports Center For Children Inc CO$251,200 Principal $64,020 $65,346 2024
Nawbo - Indianapolis IN$250,662 Executive Director $85,500 $95,979 2024
James Demelo Ministries TX$274,491 President $150,000 $159,722 2024
Sharecare Faith In Action PA$275,686 Executive Dir. $63,041 $66,920 2024
Fishinko Payee Services WA$249,253 Co-executive Director $86,736 $82,663 2024
Danville Girls Chorus CA$249,208 Artistic Dir $35,695 $32,810 2024
South Coast Chorale Inc CA$248,605 Executive Director $11,201 $10,600 2023
Community Vitalization Council CA$248,526 President $26,600 $24,450 2024
Our House Of Central Vermont Inc VT$247,835 Executive Director $66,155 $72,974 2023
Indigenous Training Ministries Inc FL$247,691 Executive Director $43,288 $44,567 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to FL cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to FL cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default54th
Total compensation (D + F), as reported (no adjustments)53rd
Reportable pay only (column D), adjusted59th
All sources (D + E + F), adjusted42nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Carrie Williamson) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 187 similarly situated organizations (Same NTEE sector (Z99), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $57,050 is reasonable (approximately the 54th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.