Executive Director / CEO
This analysis benchmarks the total compensation of Keith Ross, Executive Director / CEO ($2,400) against every comparable organization that fit the selection criteria — 744 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.
Compensation sits at approximately the 3rd percentile of comparable organizationsbelow the typical range for comparable organizations
Benchmarked executive: Keith Ross — reported title “President”, a direct title match to the Executive Director / CEO role.
Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NM cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.
| Organization | State | Revenue | Matched title | Comp (reported) | Comp (adjusted) | FY |
|---|---|---|---|---|---|---|
| Spirit Club Foundation Inc | MD | $186,405 | Executive Director | $81,300 | $70,668 | 2024 |
| Clemson Free Clinic | SC | $186,388 | Executive Director | $35,000 | $33,948 | 2024 |
| Gifts Of Grace Adoption | IN | $188,428 | Pres/exec Di | $16,067 | $15,753 | 2024 |
| Alphas Glory Crisis Pregnancy Center Inc | MD | $186,229 | Executive Director | $64,971 | $58,143 | 2023 |
| Sycamore House Pregnancy Center Of Champaign Count | OH | $186,223 | Executive Director | $34,504 | $33,978 | 2024 |
| Family Medical Center | AL | $186,111 | Board Vice President And Medical Director | $28,800 | $29,783 | 2023 |
| Chas Health Foundation | WA | $188,796 | Ceo Of The Corporate Member | $51,463 | $42,838 | 2024 |
| Good Samaritan Community | FL | $185,580 | President | $330 | $297 | 2023 |
| Drew Health Foundation | CA | $185,523 | Executive Director | $29,250 | $23,483 | 2024 |
| West Virginia Oral Health Coalition | WV | $189,606 | Coordinator | $68,490 | $68,948 | 2024 |
| Aphasia Center Of California | CA | $185,067 | Exec Directo | $28,484 | $22,868 | 2024 |
| Higher Ground Healing | CO | $189,695 | President | $1,500 | $1,337 | 2024 |
| New Dawn Pregnancy Resource Center Inc | WI | $189,821 | Executive Director | $49,816 | $49,800 | 2023 |
| Liv Pregnancy And Women's Wellness | HI | $184,835 | Executive Director | $60,000 | $49,945 | 2024 |
| Flint Hills Community Clinic Inc | KS | $190,080 | Clinic Direc | $72,021 | $74,478 | 2023 |
| E4 Project Inc | CO | $190,089 | Cofounder/pr | $67,000 | $61,496 | 2023 |
| Crisis Pregnancy Center Of | IN | $184,582 | Executive Di | $36,467 | $36,811 | 2023 |
| Relevant Pregnancy Options Center | IL | $190,181 | Executive Director | $53,620 | $49,012 | 2024 |
| The Get In Touch Foundationinc | CT | $184,444 | Exec Directo | $24,300 | $21,183 | 2024 |
| Share Foundation Of Community Hospitals | OH | $184,367 | Director/regional Market President | $75,084 | $73,939 | 2024 |
| Byron Wellness System Inc | IN | $190,396 | Chief Executive Officer | $225,488 | $227,616 | 2023 |
| Buena Vista Pregnancy Center | CO | $183,965 | Director | $33,600 | $29,955 | 2024 |
| Two Hearts Pregnancy Care Center | KY | $190,779 | Exec Director | $33,923 | $34,886 | 2023 |
| Thriving4life Inc | TN | $183,897 | President | $85,000 | $83,070 | 2024 |
| Tsf Incorporated | DE | $183,778 | President | $44,200 | $41,427 | 2023 |
Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NM cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.
Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NM cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.
Sensitivity — the subject's percentile under alternative compensation definitions:
| Basis | Subject percentile |
|---|---|
| Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default | 3rd |
| Total compensation (D + F), as reported (no adjustments) | 3rd |
| Reportable pay only (column D), adjusted | 26th |
| All sources (D + E + F), adjusted | 3rd |
If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.
Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:
Draft board minutes — executive compensation
Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.