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PeerBasis
Compensation Comparability Determination

Health Equity Alliance For Lgbtq New Mexicans

Executive Director / CEO

EIN 853381532
NM · NTEE E70
FY ending 2024-06-30
June 9, 2026

This analysis benchmarks the total compensation of Alex Ross-reid, Executive Director / CEO ($87,258) against every comparable organization that fit the selection criteria — 106 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 76th percentile of comparable organizationswithin the typical range

Benchmarked executive: Alex Ross-reid — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

106 organizations qualified on sector, size, and geography 106 within the band form the benchmarked peer set.

Distribution of comparable compensation

$96 total compensation of comparable organizations → $265,781 $87,258
$11,88310th
$27,02825th
$59,209Median
$85,46575th
$113,29690th
$87,258This org · 76th
p10$11,883
p25$27,028
p50$59,209
p75$85,465
p90$113,296
$87,258

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NM cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Alliance For African American Health In Central Texas TX$237,883 Executive Director $76,112 $70,787 2024
Institute For Internal Transformation CA$238,771 Executive Director/board Chair $60,000 $48,171 2024
Health Council Of West Central FL$235,177 Executive Di $81,126 $69,032 2025
The Root Cause Inc TX$238,923 Founder/ceo $78,792 $73,280 2024
Just Kids Dental Inc MN$239,388 Executive Direc $78,416 $70,184 2025
Hope Health And Wellness Center Qalicb TX$242,341 Director/ceo $24,592 $22,872 2024
Washington Global Health Alliance WA$231,428 President And Ceo $150,755 $129,197 2023
Lmhf Strive To Thrive Program Inc NY$230,991 Director, Strive To Thrive $79,600 $66,876 2024
Oral Health Florida Inc FL$243,740 Vice Chair $750 $655 2024
New Directions Of Decatur County Inc IN$229,917 Executive Dir. $55,000 $55,520 2023
Little Urban Smiles Inc MO$244,718 Treasurer/secretary $6,000 $5,908 2024
Empire Liver Foundation Inc NY$245,281 President / $49,917 $41,938 2024
North Carolina Business Group On Health Inc NC$246,012 President $88,550 $85,068 2024
National Public Health Information Coalition Inc GA$246,111 Executive Director $50,037 $46,777 2024
Integrate For Good Inc PA$249,498 Executive Director $124,615 $118,953 2023
Just Health Action WA$249,556 President $101,146 $84,195 2024
Alaska Center For Fasd AK$224,295 Executive Director $107,308 $95,385 2024
New Mexico Alive NM$250,000 President $12,000 $12,354 2023
American Friends Of Hala OH$250,158 Trustee $104,196 $105,638 2023
Ohio Public Health Association OH$250,781 Executive Di $43,394 $43,995 2023
Springs Community Acupuncture Inc CO$251,731 President $67,760 $60,409 2024
Harmony Health Foundation CA$220,833 Director $20,833 $17,219 2023
Musician Treatment Foundation Of Austin Texas Inc TX$220,586 Executive Director Vp $92,000 $88,091 2023
Delta Epsilon Mu VA$254,475 National President $3,250 $2,918 2024
Marketing Research Association Institute Inc VT$218,193 Executie Director $100,000 $93,582 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NM cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NM cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default76th
Total compensation (D + F), as reported (no adjustments)72nd
Reportable pay only (column D), adjusted76th
All sources (D + E + F), adjusted70th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Alex Ross-reid) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 106 similarly situated organizations (Same NTEE sector (E70), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $87,258 is reasonable (approximately the 76th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.