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PeerBasis
Compensation Comparability Determination

Operation Reboot

Executive Director / CEO

EIN 853743655
CA · NTEE S30
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Ariel Kelley, Executive Director / CEO ($169,982) against every comparable organization that fit the selection criteria — 196 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 89th percentile of comparable organizationswithin the typical range

Benchmarked executive: Ariel Kelley — reported title “CHIEF EXECUTIVE OFFICER”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

196 organizations qualified on sector, size, and geography 196 within the band form the benchmarked peer set.

Distribution of comparable compensation

$234 total compensation of comparable organizations → $509,395 $169,982
$30,38010th
$65,69725th
$99,698Median
$134,95275th
$170,87290th
$169,982This org · 89th
p10$30,380
p25$65,697
p50$99,698
p75$134,952
p90$170,872
$169,982

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Las Vegas Employment Project NV$451,865 President $16,195 $17,790 2025
Prospera Georgia Llc GA$452,756 Ceo/president $44,863 $50,741 2024
Grow Licking County OH$451,225 Executive Director $120,000 $147,190 2023
Downtown Management Corporation Of Fort FL$453,787 President $109,750 $115,974 2024
Economic Development Corporation Of New CT$453,860 Administrator $127,844 $134,833 2024
Xcelerate Women OR$450,105 Executive Dir. $94,938 $99,172 2024
Franklin Southampton Economic VA$449,138 President $95,605 $103,836 2024
Delaware County Local Development Corp NY$448,417 Executive Direc $11,295 $11,481 2024
Forge Greensboro NC$448,207 Executive Director $46,667 $55,842 2023
Gibson County Economic Development Corporation IN$457,365 Executive Director $107,796 $127,869 2024
Pennsylvania Route 6 Alliance PA$445,943 Executive Director $59,048 $66,237 2024
Identity Clark County WA$458,605 Policy And Projects Coordinator $2,143 $2,222 2023
Division Midway Alliance For OR$458,798 Executive Dir. $90,189 $94,211 2024
Buffalo Niagara Film Commission Inc NY$459,494 President $110,892 $112,716 2024
Just Economics NC$441,994 Executive Director $73,343 $85,245 2024
San Saba Economic Development Corp TX$441,381 Edc Secretary Treasurer $60,000 $67,513 2024
Economic Forum NM$441,102 Executive Di $130,000 $161,925 2023
Michigan Economic Developers MI$463,953 Executive Di $117,108 $139,983 2023
Economic Development Corporation UT$465,280 Director $107,039 $126,869 2023
Randolph County Community & Economic IN$439,187 Executive Director $44,499 $52,785 2024
Civstart Corp DC$465,744 Ceo $96,900 $98,474 2023
Industry University Research Center Inc PR$467,060 Executive Director $140,176 $136,154 2024
Laurel District Association CA$468,876 Executive Dir. $52,083 $50,589 2024
Stevenson Downtown Association WA$433,708 Executive Director $68,210 $68,693 2024
Startup Columbus Inc GA$473,042 Executive Dir. $98,329 $111,212 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default89th
Total compensation (D + F), as reported (no adjustments)92nd
Reportable pay only (column D), adjusted90th
All sources (D + E + F), adjusted82nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Ariel Kelley) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 196 similarly situated organizations (Same NTEE sector (S30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $169,982 is reasonable (approximately the 89th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.