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PeerBasis
Compensation Comparability Determination

We Invest In You Inc

Executive Director / CEO

EIN 854242254
MN · NTEE S31
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Gary Pedersen, Executive Director / CEO ($1,000) against every comparable organization that fit the selection criteria — 63 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 6th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Gary Pedersen — reported title “DIRECTOR AND PRESIDENT”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

63 organizations qualified on sector, size, and geography 63 within the band form the benchmarked peer set.

Distribution of comparable compensation

$353 total compensation of comparable organizations → $177,168 $1,000
$3,07510th
$6,36425th
$17,826Median
$44,03375th
$65,90490th
$1,000This org · 6th
p10$3,075
p25$6,364
p50$17,826
p75$44,033
p90$65,904
$1,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Long Island Small Business Assistance NY$27,206 Ceo/president $69,000 $63,100 2023
Imani Works Inc IL$27,493 Vice President $20,004 $19,332 2024
Ecotech Vision Foundation FL$27,000 Executive Director $6,250 $5,772 2024
The University Of Toledo Foundation OH$27,982 President And Ceo $28,119 $30,141 2023
The Building Corporation Of Seiu OR$26,555 Executive Di $57,042 $52,071 2024
Public Dialogue Consortium CA$26,375 President $20,677 $17,551 2024
Rcc Property Holdings Inc FL$26,121 Excutive Dir $8,337 $7,699 2024
San Diego Region Small Business CA$26,032 Chief Financial Officer $67,112 $56,966 2024
Minnesota Milk Producers Association WI$25,845 President $3,900 $4,004 2024
Tag Community Ventures PA$25,000 Executive Di $83,489 $84,260 2023
Boma Foundation DC$24,937 President And Coo $90,099 $80,016 2023
Three Crowns Foundation IL$24,879 Former Interim Finance Lead/treas. $34,904 $33,732 2024
Mhep Properties Inc PA$24,820 Secretary $1,579 $1,548 2024
347 West 41st Street Inc NY$29,960 President $11,400 $10,126 2024
Friends Of T-rex MO$30,078 Executive Director $4,456 $4,639 2024
Deer Creek Holdings Inc OK$30,100 President $12,000 $13,373 2023
Metropool Inc NY$30,164 Chairman Of Board $3,300 $2,931 2024
Main Development Group PA$30,272 President/ceo $11,512 $11,618 2023
Hampton Roads Chamber Foundation VA$24,388 President $21,931 $21,430 2023
The North Little Rock Chamber AR$24,336 President/ce $569 $647 2023
Pioneer Georgia Inc GA$24,236 Board Member $3,000 $3,053 2023
Plaza Central Development Group Inc NC$30,525 Board Member $13,410 $13,620 2024
Monclova Historical Foundation OH$22,924 Executive Di $41,138 $42,831 2024
Local 96 Ibew Building Corporation MA$31,852 Business Manager $51,209 $45,235 2024
Oakland Development Fund PA$22,503 Executive Director $4,900 $4,803 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MN cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default6th
Total compensation (D + F), as reported (no adjustments)6th
Reportable pay only (column D), adjusted59th
All sources (D + E + F), adjusted5th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Gary Pedersen) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 63 similarly situated organizations (Same NTEE major group (S), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $1,000 is reasonable (approximately the 6th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.