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PeerBasis
Compensation Comparability Determination

Bright Choice Foundation

Executive Director / CEO

EIN 862742021
TX · NTEE B82
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Zkan Serenli, Executive Director / CEO ($62,083) against every comparable organization that fit the selection criteria — 20 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 60th percentile of comparable organizationswithin the typical range

Benchmarked executive: Zkan Serenli — reported title “CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

20 organizations qualified on sector, size, and geography 20 within the band form the benchmarked peer set.

Distribution of comparable compensation

$250 total compensation of comparable organizations → $143,231 $62,083
$14,07410th
$30,87625th
$54,704Median
$67,35275th
$115,59590th
$62,083This org · 60th
p10$14,074
p25$30,876
p50$54,704
p75$67,352
p90$115,595
$62,083

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to TX cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Educational Foundation Of The Southeast Texas TX$474,724 Executive Director $137,774 $137,774 2023
Texas Retired Teachers Foundation TX$520,110 State Coordi $68,012 $66,061 2024
Ndoto TX$461,884 Executive Director $69,290 $67,302 2024
National Cyber Scholarship Foundation TX$524,605 President $25,000 $25,000 2023
Wex Foundation TX$455,757 Executive Directorsecretary $24,000 $23,311 2024
Cowboy Artists Of America Joe Beeler Foundation TX$438,461 President $250 $250 2023
Rexanna's Foundation TX$412,723 Executive Di $15,000 $14,570 2024
Star Sponsorship Program Inc TX$405,073 Executive Director $58,386 $56,711 2024
Mid-south Synergy Charitable Foundation TX$401,935 President $147,462 $143,231 2024
International Student Foundation Inc TX$585,769 Exec Director $65,000 $63,135 2024
Temple Education Foundation Inc TX$393,152 Exec Director/development $33,805 $32,835 2024
Sanger Education Foundation Inc TX$370,741 Executive Dir. $46,000 $44,680 2024
Uprooted Way TX$615,856 Founder & Executive Director $37,009 $35,947 2024
Tracy Andrus Foundation TX$359,271 President & Ceo $67,500 $67,500 2023
Fort Bend Forward Inc TX$357,207 President And Ceo $9,606 $9,606 2023
Texas Tennis Coaches Association TX$354,243 Executive Director Exec Committee $45,000 $43,709 2024
Education For Tomorrow Alliance TX$346,227 President $116,473 $113,131 2024
Roever Foundation Inc TX$342,987 President/di $60,120 $60,120 2023
Order Of Omega TX$673,148 Executive Director $96,000 $93,246 2024
Pga Financial Assistance Fund Inc TX$721,822 Ceo $54,252 $52,696 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to TX cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to TX cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default60th
Total compensation (D + F), as reported (no adjustments)60th
Reportable pay only (column D), adjusted70th
All sources (D + E + F), adjusted45th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Zkan Serenli) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 20 similarly situated organizations (Same NTEE sector (B82) + TX + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $62,083 is reasonable (approximately the 60th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.