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PeerBasis
Compensation Comparability Determination

Historic Park City Alliance

Executive Director / CEO

EIN 870629176
UT · NTEE S41
FY ending 2024-06-30
June 9, 2026

This analysis benchmarks the total compensation of Ginger Wicks, Executive Director / CEO ($108,000) against every comparable organization that fit the selection criteria — 539 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 67th percentile of comparable organizationswithin the typical range

Benchmarked executive: Ginger Wicks — reported title “EXECUTIVE DI”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

539 organizations qualified on sector, size, and geography 539 within the band form the benchmarked peer set.

Distribution of comparable compensation

$459 total compensation of comparable organizations → $414,916 $108,000
$26,68310th
$54,49525th
$83,681Median
$122,91675th
$175,29290th
$108,000This org · 67th
p10$26,683
p25$54,495
p50$83,681
p75$122,916
p90$175,292
$108,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to UT cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Forest Grovecornelius Chamber Of OR$399,014 Executive Di $75,000 $66,298 2025
Forging Industry Educational And OH$396,575 Ceo $53,762 $55,636 2024
American Nurses Association Massachusetts Inc MA$396,400 Executive Director $92,179 $83,324 2023
Stark Trumbull Area Realtors Inc OH$399,578 Executivefinancial Adminstra $63,970 $68,155 2023
Oregon Chiropractic Association OR$399,982 Executive Di $63,029 $58,879 2023
Und Center For Innovation Foundation ND$395,300 Director/ceo $73,712 $79,037 2024
Martinsville-henry County Chamber Of Commerce Inc VA$394,508 President $48,659 $47,260 2023
Builders Guild Of Western Pennsylvania Inc PA$394,165 Executive Director $161,000 $152,828 2025
Business For A Fair Minimum Wage Inc MD$394,082 President & Ceo $149,000 $136,106 2024
Conference On Asian Pacific American Leadership DC$401,759 Managing Director $86,744 $76,571 2023
Hartselle Area Chamber Of Commerce AL$401,838 President & Ceo $42,772 $46,481 2023
Fp2 Inc IL$401,909 Executive Director $80,000 $76,845 2024
San Diego Military Advisory Council CA$402,363 President & Ceo $100,000 $86,862 2023
Boise Farmers Market Inc ID$402,996 Executive Director $81,650 $84,866 2024
Utility Contractors Association Of OR$403,221 Executive Director $89,400 $81,117 2024
Madison County Chamber Of Commerce IA$403,434 Executive Dir. $65,388 $69,953 2024
Oxford Visitors And Convention OH$392,229 Exec. Direct $60,085 $64,016 2023
Cottleville Weldon Spring Chamber MO$392,042 Executive Director $83,055 $88,489 2023
Innovation Tri-valley Leadership CA$391,544 Ceo $102,692 $84,407 2025
Universal Stylus Initiative Inc MA$391,333 Executive Director $125,500 $110,189 2024
Staffing Services Association Of Il IL$404,500 Executive Director $50,500 $49,942 2023
Mechanical Contractors Assn Of IA$404,675 Executive Director $13,989 $15,408 2023
New Mexico Information Technology And NM$404,728 Executive Director $114,948 $120,797 2024
Metro West Council Of Government IL$390,859 Executive Di $152,084 $142,321 2025
Natchez Inc MS$404,949 Executive Director $183,000 $205,023 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to UT cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to UT cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default67th
Total compensation (D + F), as reported (no adjustments)66th
Reportable pay only (column D), adjusted69th
All sources (D + E + F), adjusted64th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Ginger Wicks) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 539 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $108,000 is reasonable (approximately the 67th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.