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PeerBasis
Compensation Comparability Determination

Digital Analytics Freedom Alliance

Executive Director / CEO

EIN 872487302
DC · NTEE S41
FY ending 2025-06-30
June 9, 2026

This analysis benchmarks the total compensation of Rachael Noonan, Executive Director / CEO ($2,630) against every comparable organization that fit the selection criteria — 511 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 2nd percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Rachael Noonan — reported title “TREASURER”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

511 organizations qualified on sector, size, and geography 511 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $496,727 $2,630
$19,62810th
$50,71025th
$82,453Median
$117,27475th
$162,32690th
$2,630This org · 2nd
p10$19,628
p25$50,710
p50$82,453
p75$117,274
p90$162,326
$2,630

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to DC cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
The Alliance Of Tbi & Nhtd Waiver Providers Inc NY$260,770 Executive Director $55,000 $56,636 2025
Mukilteo Business Assoc Chamber Of Commerce WA$261,761 Executive Director $68,569 $73,930 2023
Louisville Independent Business Alliance KY$261,791 Executive Director $55,315 $69,515 2024
Lisbon Civic & Commerce Inc ND$261,860 Executive Dir. $5,865 $7,751 2023
Kansas Association Of Medicaid KS$260,000 Executive Director (Thru 1/23) $5,833 $7,589 2023
Chamber Of Commerce Of Greater Vineland NJ$259,737 Executive Director $96,903 $98,594 2025
Exhibitor Appointed Contractor Assn OR$262,283 Executive Di $112,292 $121,978 2024
Int'l Conf Of Symphony And Opera Musicians VA$259,149 Chairperson $7,363 $8,101 2025
Madison Morgan County Convention & Visitors Bureau Inc GA$262,931 Executive Director $85,000 $97,394 2025
Ireland Network Chicago Nfp IL$258,877 Executive Director $26,006 $29,906 2024
Property Valuation Administrators' KY$263,472 Executive Di $79,720 $97,602 2025
Cottage Grove Chamber Of Commerce WI$263,478 Executive Director $62,776 $78,952 2023
Novato Downtown Old Town Business CA$258,312 Executive Dir. $78,624 $79,414 2024
Homewood Chamber Of Commerce AL$263,675 Executive Director Through 0324 $75,079 $94,876 2024
Childcare Association Of Louisiana LA$258,172 Executive Director $138,259 $178,079 2024
South Congress Improvement Assoc TX$263,862 Executive Di $40,048 $46,860 2024
Laurentian Chamber Of Commerce Inc MN$258,002 President $91,914 $106,235 2024
Greater Springfield Area Sports MO$257,392 Executive Di $44,087 $56,233 2023
Title Insurance Rating Bureau Of PA$264,658 Executive Director $70,431 $82,156 2024
Johnston Chamber Of Commerce IA$264,845 Executive Di $63,742 $81,639 2024
Gillespie County Economic TX$264,944 Executive Director $150,907 $176,573 2024
Michigan Council Of Charter School MI$256,777 Executive Se $74,400 $89,827 2024
Indiana Professional Dairy IN$256,636 Executive Di $99,040 $122,168 2024
Dekalb County Convention & Visitors IL$256,490 Executive Di $76,731 $85,964 2025
Treasure Valley Rv Dealers Assoc ID$265,575 President $13,000 $16,654 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to DC cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to DC cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default2nd
Total compensation (D + F), as reported (no adjustments)2nd
Reportable pay only (column D), adjusted5th
All sources (D + E + F), adjusted2nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Rachael Noonan) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 511 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $2,630 is reasonable (approximately the 2nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.