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PeerBasis
Compensation Comparability Determination

Grandmother Collective Inc

Executive Director / CEO

EIN 872720136
MA · NTEE W99
FY ending 2024-06-30
June 9, 2026

This analysis benchmarks the total compensation of Lynsey Farrell, Executive Director / CEO ($80,557) against every comparable organization that fit the selection criteria — 42 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 76th percentile of comparable organizationswithin the typical range

Benchmarked executive: Lynsey Farrell — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

42 organizations qualified on sector, size, and geography 42 within the band form the benchmarked peer set.

Distribution of comparable compensation

$230 total compensation of comparable organizations → $249,359 $80,557
$10,06110th
$16,58225th
$48,051Median
$79,59075th
$117,51490th
$80,557This org · 76th
p10$10,061
p25$16,582
p50$48,051
p75$79,590
p90$117,514
$80,557

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Through The Trees NC$183,310 Executive Di $27,388 $31,492 2024
Barrios Unidos NM$179,237 President And Executive Director $39,670 $48,884 2023
21st Century Alliance CA$191,034 Executive Director $252,054 $249,359 2023
Main Line Cycle Center MN$194,224 Executive Director $35,984 $40,737 2023
Wyoming Family Alliance WY$165,943 Ceo/executive Director $34,489 $41,098 2024
Lyon County Historical Society MN$197,720 Executive Di $41,709 $47,218 2023
Civic Momentum MN$200,628 Director, Ceo, And Coo $70,000 $79,246 2023
Victims Of Milwaukee Violence Burial Fund Inc WI$161,810 Executive Director $11,400 $13,249 2024
Allied Communities Of Tulsa Inspiring OK$201,803 Senior Organizer $71,500 $90,202 2023
Fraternal Order Of Eagles WA$161,403 Lead Maintenance $20,806 $20,729 2024
Great Bend Center For Music WA$202,114 Director $56,250 $57,698 2023
Pasos For Oak Cliff TX$204,656 Executive Director $1,044 $1,197 2023
Mashup Nashville TN$205,448 Chief Executive Officer $18,960 $22,833 2023
The Steel Horse Rally Inc AR$205,571 President $145,333 $181,792 2024
Relink (Dba Relinkorg) OH$156,040 Director Of Finance & Hr $14,208 $17,241 2023
New Americans Initiative KY$207,754 Director Of Operations $99,680 $119,175 2024
The South County News MI$207,769 President $14,245 $16,362 2024
Values To Action OR$208,951 Trustee $15,593 $16,114 2024
Arise & Go CA$211,406 President $79,793 $76,675 2024
Reil PA$151,011 Executive Director $49,253 $54,658 2024
Sandy Springs Arts Foundation Inc GA$212,856 Foundation Mgr. $85,000 $95,109 2024
People Matter IL$216,495 Co-president $58,880 $62,756 2025
Celebrate Me Week MN$217,117 Camp Administrator $10,897 $12,336 2023
Blessing The Children International MI$145,936 President $48,000 $55,134 2024
Lions Foundation Of Victoria MN$145,476 Gambling Manager $16,000 $17,593 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default76th
Total compensation (D + F), as reported (no adjustments)83rd
Reportable pay only (column D), adjusted76th
All sources (D + E + F), adjusted71st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Lynsey Farrell) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 42 similarly situated organizations (Same NTEE sector (W99), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $80,557 is reasonable (approximately the 76th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.