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PeerBasis
Compensation Comparability Determination

Altruism Media Inc

Executive Director / CEO

EIN 874455294
MO · NTEE A30
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Tonia Wright, Executive Director / CEO ($21,310) against every comparable organization that fit the selection criteria — 70 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 6th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Tonia Wright — reported title “CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

70 organizations qualified on sector, size, and geography 70 within the band form the benchmarked peer set.

Distribution of comparable compensation

$4,144 total compensation of comparable organizations → $267,110 $21,310
$33,13510th
$46,06825th
$62,834Median
$82,32875th
$107,24390th
$21,310This org · 6th
p10$33,135
p25$46,068
p50$62,834
p75$82,328
p90$107,243
$21,310

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MO cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Pickle Hill Public Broadcasting Inc AK$409,588 General Manager $53,000 $46,468 2024
Longmont Public Media CO$410,530 President & Ceo $85,643 $77,535 2023
Making Gay History Inc NY$413,923 Executive Dir. $96,000 $81,903 2023
Buffalo Media Resources Inc NY$396,906 Former Exec Dir $49,844 $41,305 2024
Journalists Action Network VA$418,600 Director $39,581 $35,047 2024
The 51st DC$419,309 Co-founder $26,950 $21,688 2024
Peoples Dispatch Ltd NY$388,535 Treasurer $69,527 $57,616 2024
Svg Sports Broadcasting Fund NY$425,418 Administrator $54,167 $44,887 2024
Foundation Entertainment Company OH$386,160 Employee $275,000 $267,110 2024
Arizona Local Post AZ$382,188 President $50,000 $45,401 2023
Civil Righteousness Inc MO$380,969 President & Ceo $72,000 $72,000 2023
Compact Institute Of Ideas Inc NY$376,215 Trustee $5,000 $4,144 2024
Central Current Inc NY$373,915 Executive Director $64,341 $53,318 2024
Florida Association For Media In Education Inc FL$367,123 Admin Secretary $16,782 $14,458 2024
Theorem Media Inc CT$366,650 Ceo $71,750 $63,516 2023
Media Alliance Inc NY$365,758 Executive Director $65,000 $55,455 2023
Christian Broadcasting Ministries OH$364,229 Secretary $15,405 $14,963 2024
Uncommon Voices Collective CA$453,530 $101,877 $83,058 2023
Insight For The Blind Inc FL$453,992 President Ceo $81,612 $72,386 2023
Minorities In Cybersecurity Inc TX$454,793 Chairwoman, Ceo & President $235,561 $216,092 2024
Kenya Diaspora Media AL$357,374 Ceo $80,000 $81,600 2023
Auricle Productions NY$457,392 Executive Dir. $86,304 $73,631 2023
Factchequeado CA$465,543 President $42,000 $33,259 2024
Center For Broadcast Journalism MN$341,423 Executive Director $24,000 $22,390 2023
Jmpro Community Media Inc NC$476,017 Executive Director $57,686 $54,661 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MO cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MO cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default6th
Total compensation (D + F), as reported (no adjustments)6th
Reportable pay only (column D), adjusted6th
All sources (D + E + F), adjusted4th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Tonia Wright) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 70 similarly situated organizations (Same NTEE sector (A30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $21,310 is reasonable (approximately the 6th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.