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PeerBasis
Compensation Comparability Determination

Purple Flower Community Health & Wellness Foundation

Executive Director / CEO

EIN 882671964
TN · NTEE T50
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Rebecca Campbell, Executive Director / CEO ($112,369) against every comparable organization that fit the selection criteria — 53 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 91st percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Rebecca Campbell — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

53 organizations qualified on sector, size, and geography 53 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,146 total compensation of comparable organizations → $429,891 $112,369
$12,95110th
$20,60025th
$37,961Median
$74,57375th
$105,71990th
$112,369This org · 91st
p10$12,951
p25$20,600
p50$37,961
p75$74,573
p90$105,719
$112,369

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to TN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Sports Creative Foundation NY$229,314 Ceo $19,950 $17,150 2024
Ddembe Inc MS$231,395 Director $30,000 $31,787 2024
Benevolent And Protective Order Of Elks 2083 Los Alamos NM$233,155 Secretary $4,000 $3,988 2025
Feeding The Fosters Inc FL$225,810 President, Treasurer $37,500 $32,650 2025
Blue Tower Solutions Inc IL$234,494 Co-director $85,192 $79,679 2024
Poor Bishop Hooper Inc MO$221,258 Executive Director $75,453 $76,028 2024
New Mexico Casa Association Inc NM$241,336 Executive Director $100,000 $102,323 2024
Luma Arts Initiative Inc NY$218,180 President $30,000 $25,790 2024
Giving Square MD$217,790 Executive Director $74,280 $68,018 2023
Hamlin Jaeger And Massina Charitable WV$216,933 Trustee $12,065 $12,794 2023
Love It Once More Inc IL$216,821 President $34,917 $33,622 2023
Golden Hill Foundation Inc CT$244,152 Ceo $41,336 $37,961 2023
Gospel Mission Aviation Inc TN$214,357 President, Board Member And Program Manager $20,600 $20,600 2024
Inside Out Club IL$214,308 Executive Director $69,583 $63,402 2025
How Charities PA$213,624 Vice President $36,450 $34,581 2024
Friends Of Haac Inc VA$210,575 Secretary-treasurer $454,573 $429,891 2023
Marilyn Mcgowan Foundation Inc FL$209,648 Trustee $20,000 $17,874 2024
Stop Poaching Now Inc FL$207,120 Managing Director $8,182 $7,312 2024
Phillips County Healthcare Foundation CO$206,586 Executive Director $19,000 $17,844 2023
Talitha Koum Womens Recovery House IN$206,242 Director $25,920 $26,004 2024
The Grace Bomb Company MD$205,156 President $134,249 $122,931 2023
Reconnect Shiurim Inc NJ$203,116 Secretary-director $28,350 $24,081 2024
Graduate Medical Education Consortium Of Southwest VA$201,618 Executive Director $62,083 $58,712 2023
Jackrabbit Homes Inc AZ$200,000 Ceo $28,454 $26,802 2023
Rose Garden Adult Day Services AL$261,102 President $1,115 $1,146 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to TN cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to TN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default91st
Total compensation (D + F), as reported (no adjustments)89th
Reportable pay only (column D), adjusted94th
All sources (D + E + F), adjusted85th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Rebecca Campbell) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 53 similarly situated organizations (Same NTEE sector (T50), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $112,369 is reasonable (approximately the 91st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.