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PeerBasis
Compensation Comparability Determination

Choices Inc

Executive Director / CEO

EIN 883618712
MA · NTEE O20
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of William Beers, Executive Director / CEO ($46,164) against every comparable organization that fit the selection criteria — 102 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 25th percentile of comparable organizationswithin the typical range

Benchmarked executive: William Beers — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

102 organizations qualified on sector, size, and geography 102 within the band form the benchmarked peer set.

Distribution of comparable compensation

$81 total compensation of comparable organizations → $192,464 $46,164
$20,91910th
$46,66825th
$70,403Median
$89,69675th
$109,37490th
$46,164This org · 25th
p10$20,919
p25$46,668
p50$70,403
p75$89,696
p90$109,374
$46,164

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Tenth Life Cat Rescue MO$448,600 Executive Director $65,600 $75,101 2024
Positive Attitude Youth Center Inc NC$446,069 Executive Di $70,000 $78,180 2024
Cleveland Police Athletic League OH$452,059 Executive Di $38,700 $44,305 2024
Pack Away Hunger Inc IN$452,957 Executive Di $32,333 $36,855 2024
North End Youth Center Inc IL$443,510 President $99,213 $105,429 2024
Akeley Regional Community Center MN$455,371 Executive Dir. $67,057 $73,735 2023
Carmel Youth Center Inc CA$441,773 Executive Dir $87,432 $81,605 2024
Axis Teen Centers OH$457,230 Executive Director $80,000 $91,587 2024
Ontario Youth Sports Inc OH$458,198 Executive Di $74,000 $84,718 2024
Principles First Inc TX$458,215 Executive Director/preside $63,876 $69,064 2024
Fore La Kids Inc CA$438,407 Founder $18,750 $17,500 2024
Aslan Inc NJ$460,653 Ceo $73,180 $72,710 2023
Enid Spca OK$430,887 Executive Di $22,880 $27,233 2024
The Biddy Mason Charitable Foundation CA$467,721 Ceo & President $90,000 $84,002 2024
Jacob's Ladder Inc VA$427,326 Executive Director $78,074 $81,482 2024
Neighborhood House Community Center WI$427,308 Executive Di $55,521 $64,526 2023
North Jefferson Junior Baseball Assoc CO$426,498 Scheduler $12,915 $13,781 2023
Westminster At Wade Inc WV$425,679 Director $33,840 $39,604 2024
Davis Forest School CA$425,661 Director $48,872 $45,615 2024
Team New England Youth Academy Inc MA$474,704 President $42,500 $42,500 2023
Yachats Youth & Family OR$422,414 Executive Di $67,129 $67,383 2024
The Healing Word Counseling Center TN$418,766 Administrator/counselor $27,000 $30,676 2024
Southwest Indiana Powerhouse Inc IN$418,746 Executive Di $96,000 $109,428 2024
Wadena County Humane Society MN$415,057 Director Of $65,000 $71,474 2023
Shemilah Outreach Center IL$414,000 Executive Director $74,000 $80,959 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default25th
Total compensation (D + F), as reported (no adjustments)28th
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted25th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (William Beers) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 102 similarly situated organizations (Same NTEE sector (O20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $46,164 is reasonable (approximately the 25th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.