Live preview — download the board-ready PDF to attach to your minutes.Download the free PDF
Email yourself a copy:
PeerBasis
Compensation Comparability Determination

People & Plants International Inc

Executive Director / CEO

EIN 900147624
VT · NTEE C30
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Sarah Laird, Executive Director / CEO ($93,000) against every comparable organization that fit the selection criteria — 122 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 91st percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Sarah Laird — reported title “CO-DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

122 organizations qualified on sector, size, and geography 122 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,624 total compensation of comparable organizations → $157,981 $93,000
$14,77210th
$33,50725th
$60,583Median
$79,02175th
$91,54090th
$93,000This org · 91st
p10$14,772
p25$33,507
p50$60,583
p75$79,021
p90$91,540
$93,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VT cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Friends Of Huddart & Wunderlich Parks CA$260,144 Program Director $75,000 $62,684 2025
Bear Lake Watch UT$259,252 Past Exec. Dir. $37,912 $39,689 2023
Coast Ridge Community Forest CA$258,775 Executive Dir. $16,465 $14,542 2023
Greater Oregon City Watershed Council OR$263,413 Executive Dir. $78,680 $72,593 2024
The Greenwich Tree Conservancy Inc CT$264,196 Executive Director $54,590 $52,354 2023
Water Climate Trust CA$256,351 Executive Director $81,000 $71,543 2023
Harris Ranch Wildlife Mitigation Association Inc ID$256,059 Conservation Director $53,856 $56,920 2024
Lake Erie Islands Conservancy OH$255,106 Chair $16,000 $16,837 2024
People And Pollinators Action CO$253,840 Executive Di $63,585 $60,575 2024
Phoenix Conservancy WA$269,220 Madagascar Project Manager $42,068 $38,525 2023
Madison-morgan Conservancy Inc GA$269,398 Executive Dir $110,315 $113,456 2023
Friends Of Black Rock High Rock Inc NV$269,445 Former Director $10,500 $10,457 2024
Pennsylvania Interfaith Power & Light PA$271,190 Executive Director $77,767 $77,049 2024
Lake Erie Islands Nature And Wildlife OH$271,495 Director $38,767 $41,999 2023
Nevada Preservation Foundation NV$250,283 President $12,375 $12,324 2024
Wisconsin Association Of Lakes Inc WI$249,630 Executive Director $71,436 $76,311 2023
Willowbrook Economic Development IL$249,001 Executive Dir. $92,520 $88,039 2025
Conservation Council For Hawaii HI$247,699 Exectuvie Di $75,000 $66,713 2024
Southwest Idaho Resource Conservation ID$247,600 Member $1,493 $1,624 2023
Iowa Interfaith Power And Light IA$247,131 Exe Director $76,354 $83,061 2024
Transformers Foundation Inc NY$246,889 Executive Director $20,000 $17,955 2024
St Louis Audubon Society MO$275,320 Executive Director $68,726 $70,455 2025
Salmon Defense WA$275,565 Executive Director $68,690 $62,905 2023
Nebraska Association Of Resources NE$275,886 Executive Director $43,069 $44,837 2025
Friends Of The Mariana Trench MP$245,976 Executive Dir. $45,866 $45,866 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VT cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VT cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default91st
Total compensation (D + F), as reported (no adjustments)88th
Reportable pay only (column D), adjusted92nd
All sources (D + E + F), adjusted89th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Sarah Laird) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 122 similarly situated organizations (Same NTEE sector (C30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $93,000 is reasonable (approximately the 91st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.