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PeerBasis
Compensation Comparability Determination

National Association Of Travel

Executive Director / CEO

EIN 900809941
WI · NTEE S41
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Mel Wicke, Executive Director / CEO ($70,562) against every comparable organization that fit the selection criteria — 537 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 36th percentile of comparable organizationswithin the typical range

Benchmarked executive: Mel Wicke — reported title “EXECUTIVE DIRECTOR THRU JUNE”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

537 organizations qualified on sector, size, and geography 537 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $406,618 $70,562
$29,22510th
$56,15025th
$83,975Median
$122,83675th
$177,73390th
$70,562This org · 36th
p10$29,225
p25$56,150
p50$83,975
p75$122,836
p90$177,733
$70,562

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Vineland Downtown Improvement District Management Corporation NJ$411,178 Executive Director $83,239 $71,162 2024
Healthcare Laundry Accreditation Council SD$410,762 Executive Director $144,260 $152,447 2024
Venango County Fair Inc PA$409,736 Treasurer $12,180 $11,630 2024
Blue Valley Farm Show Inc PA$409,333 President $2,119 $2,023 2024
Medical Staff Of University Of CA$414,604 President $48,000 $39,687 2024
Utah Plumbing & Heating Contractors UT$408,455 Executive Director $79,080 $77,498 2024
Mountain Brook Chamber Of Commerce Inc AL$415,379 Executive Director (Left June 2024) $122,496 $126,715 2024
Heart Of The Valley Chamber Of Commerce WI$408,215 Executive Dir. $96,290 $93,808 2025
Anderson Valley Winegrowers Association Inc CA$408,095 Executive Director $98,601 $81,525 2024
Tarpon Springs Merchants Association Inc FL$407,835 President $8,450 $7,601 2024
Michigan Mortgage Lenders Association MI$407,536 Chief Executive Officer $96,943 $95,811 2024
East Parker County Chamber Of Commerce TX$416,219 President/ceo $88,610 $84,872 2024
Bothell Kenmore Chamber Of Commerce WA$416,609 Former Exec $68,125 $60,127 2023
Cary-grove Area Chamber Of Commerce IL$406,788 President/ceo/secretary $99,250 $93,429 2024
International Thriller Writers Inc OH$416,901 Exec Directo $103,615 $105,082 2024
Grand Forks Downtown Development Associa ND$406,744 President/ceo $80,567 $87,160 2023
Ingleside Chamber Of Commerce TX$417,508 Director $50,000 $47,891 2024
Isri Services Corporation DC$417,617 Isri President Designee $43,055 $36,177 2024
De Soto Chamber Of Commerce Inc KS$417,821 President $61,959 $64,093 2024
International Association Of Animal PA$405,782 Executive Director $102,923 $98,278 2024
Natchez Inc MS$404,949 Executive Director $183,000 $200,922 2023
New Mexico Information Technology And NM$404,728 Executive Director $114,948 $118,381 2024
Mechanical Contractors Assn Of IA$404,675 Executive Director $13,989 $15,099 2023
Staffing Services Association Of Il IL$404,500 Executive Director $50,500 $48,943 2023
Greater Pocatello Convention & ID$419,333 Chair $97,644 $99,460 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default36th
Total compensation (D + F), as reported (no adjustments)34th
Reportable pay only (column D), adjusted38th
All sources (D + E + F), adjusted32nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Mel Wicke) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 537 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $70,562 is reasonable (approximately the 36th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.