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PeerBasis
Compensation Comparability Determination

West End Economic Development Corporation

Executive Director / CEO

EIN 901017957
CO · NTEE S32
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Makayla Gordon, Executive Director / CEO ($71,536) against every comparable organization that fit the selection criteria — 1214 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 65th percentile of comparable organizationswithin the typical range

Benchmarked executive: Makayla Gordon — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

1,214 organizations qualified on sector, size, and geography 1,214 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $331,424 $71,536
$11,02310th
$29,82225th
$56,811Median
$81,75675th
$111,37990th
$71,536This org · 65th
p10$11,023
p25$29,822
p50$56,811
p75$81,756
p90$111,379
$71,536

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CO cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Association Of Health Care MO$200,730 Executive Director $5,416 $5,982 2023
Deep Roots Research SC$200,776 Executive Director $86,270 $91,168 2024
Loiter OH$200,696 Cofounder $26,884 $30,913 2022
New Consensus DC$200,567 Executive Director $179,707 $164,461 2023
Citizens4community OR$200,555 Executive Director $78,056 $73,427 2024
Smart Growth Greater Madison Inc WI$200,943 Executive Director $91,126 $96,403 2024
Chemical Alliance Zone Inc WV$200,945 Executive Director $178,250 $195,501 2024
Three Squares Main Street Jp Inc MA$200,480 Executive Director $75,445 $70,704 2023
Florida Benchmarking Consortium Inc FL$201,048 Executive Di $100,102 $95,257 2024
International Public Safety Institute NH$201,077 Secretary/treasurer $54,000 $50,508 2024
Perris Community Economic Development Co CA$200,227 Chief Executive Director $27,674 $24,921 2023
Redwood Area Chamber And Tourism MN$201,272 Executive Di $47,500 $47,544 2024
Chattanooga Technology Council Inc TN$201,277 Executive Director $70,020 $74,555 2024
Missouri Valley Crisis Center Inc SD$200,185 Executive Dir. $61,301 $70,555 2023
Wisconsin Badger Chapter Club Management WI$201,353 Managing Director $58,940 $62,353 2024
Healthy Neighborhood Enterprises VA$200,019 Executive Director $65,337 $65,791 2023
The Mindful Group Inc WI$200,000 Director $20,000 $21,158 2024
Tennessee Infrastructure Alliance TN$200,000 Executive Director $90,000 $95,829 2024
Utd Building Corporation FL$200,000 President $42,450 $41,589 2023
Digital Energy Council DC$200,000 Board Member,exec Dir,president $25,000 $22,879 2023
Southeast Fairfax Development Corp VA$201,486 Executive Dir. $116,143 $113,595 2024
Massachusetts Association Of MA$201,599 Executive Di $137,500 $125,162 2024
Downtown Gadsden Inc AL$201,684 Executive Director $82,885 $93,384 2023
Hammonton Revitalization Corporation NJ$201,722 Director $46,687 $43,472 2023
North Coast Fishermens Cable Committee CA$201,795 President $4,319 $3,778 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CO cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CO cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default65th
Total compensation (D + F), as reported (no adjustments)65th
Reportable pay only (column D), adjusted68th
All sources (D + E + F), adjusted55th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Makayla Gordon) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 1214 similarly situated organizations (Same NTEE major group (S), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $71,536 is reasonable (approximately the 65th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.