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PeerBasis
Compensation Comparability Determination

Washington State Farmers Market Assoc

Executive Director / CEO

EIN 911320916
WA · NTEE K30
FY ending 2024-06-30
June 9, 2026

This analysis benchmarks the total compensation of Colleen Donovan, Executive Director / CEO ($94,187) against every comparable organization that fit the selection criteria — 97 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 91st percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Colleen Donovan — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

97 organizations qualified on sector, size, and geography 97 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,153 total compensation of comparable organizations → $140,078 $94,187
$16,06110th
$38,13825th
$52,617Median
$72,40075th
$91,99390th
$94,187This org · 91st
p10$16,061
p25$38,138
p50$52,617
p75$72,400
p90$91,993
$94,187

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Feed And Be Fed CA$341,568 Executive Director Hnrf $13,750 $14,213 2022
Matthews Ministry Inc NC$335,206 President $42,000 $48,472 2024
Provision Packs Inc FL$343,114 Administrative Staff $60,000 $62,957 2024
Ampleharvestorg Inc NJ$333,454 Exec Dir & P $84,700 $86,962 2023
Tc Food Justice MN$332,189 Executive Di $35,315 $38,976 2024
Callaway Cares MO$345,104 Ceo $38,000 $44,954 2024
Nest Nourish Everyone Sustainably IL$346,219 Executive Dir. $40,625 $44,609 2024
Conroe Noon Lions Club Charities Inc TX$346,702 Employee $51,658 $56,228 2025
Brookings Harbor Community Helpers OR$329,518 Executive Di $70,680 $73,313 2024
Revive Ministries Inc MI$349,278 Vice Chairperson $35,048 $40,406 2024
La Clinica Del Pueblo CO$349,370 Program Director $23,675 $26,105 2023
Amor Healing Kitchen Inc SC$349,724 Executive Di $68,019 $79,258 2024
Comeunity Cafe Oc OH$325,898 General Manager $60,211 $71,230 2024
Neighborhood Meals On Wheels Inc GA$325,274 Director $42,121 $47,304 2024
Farming 4 Hunger Inc MD$353,474 President $75,000 $78,317 2024
Falls Area Community Services Inc WI$323,101 Executive Director $73,192 $85,378 2024
Backyard Blessings AL$323,067 Executive Director $35,000 $43,481 2023
Purple Hearts Inc TX$354,196 Director $40,504 $46,591 2023
Mayors Feed The Hungry Program Inc FL$321,204 Executive Director $60,000 $64,816 2023
Feeding Children International MN$357,553 Secretary/tr $97,100 $107,165 2024
Living Hope Farm Inc PA$318,229 Head Farmer $40,000 $44,554 2024
Hey Govind Inc TX$317,045 President $87,500 $97,762 2024
Morning Star Fresh Food Ministry Inc CA$307,791 President $33,000 $32,768 2023
Feeding Charlotte Inc NC$307,435 Executive Dir. $40,833 $48,517 2023
Chef To The Shelters Inc TX$306,867 Executive Director $87,662 $100,836 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default91st
Total compensation (D + F), as reported (no adjustments)96th
Reportable pay only (column D), adjusted92nd
All sources (D + E + F), adjusted90th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Colleen Donovan) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 97 similarly situated organizations (Same NTEE sector (K30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $94,187 is reasonable (approximately the 91st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.